Research Programs and Market Insights Lead - Product Marketing

Responsibilities

• Lead Research Programs: Lead the primary research program for Product Marketing and Product, setting priorities and quality standards.
• Lead Through Partners: Direct research agencies and panel providers to execute studies end to end, managing scope, methodology, and budget. Oversee workstreams and review design and findings for rigor and quality.
• Understand Customers and Buyers: Lead research on customer needs, jobs to be done, buyer journeys, and decision-making, and bring findings together into a clear, customer-centered view of the market.
• Market Sizing and Segmentation: Lead market sizing and segmentation research to inform how we understand the markets we serve and new developing markets.
• Customer Decision Dynamics: Direct structured research, including win/loss, to understand how customers evaluate and choose, and turn the findings into insight for go-to-market and product teams.
• Brief Senior Leaders: Present findings to senior and executive management in Product Marketing and Product Management with clear, decision-ready insight.
• Drive Thought Leadership: Develop research perspectives on customer and market trends that inform strategy and messaging.
• Lead Through Influence: Guide cross-functional initiatives, apply modern tools and AI to improve how research is done, and mentor colleagues.

Requirements

• 12+ years in market or customer research, strategic insights, or product marketing within an enterprise technology, cloud, or data infrastructure company.
• Demonstrated expertise in primary research methodology (qualitative and quantitative), including jobs to be done, segmentation, buyer journey, and win/loss research.
• Experience with market sizing and segmentation analysis.
• Proven experience directing external research agencies and partners to high standards of quality.
• Proven experience briefing and influencing senior and executive leaders, with strong executive presence.
• Understanding of B2B data, AI, and cloud infrastructure technologies and go-to-market models.
• Record of leading large, cross-functional programs through influence and operating effectively in ambiguity.
• Exceptional written and verbal communication, with the ability to present findings clearly to technical and non-technical audiences.

Preferred

• Advanced degree in a research, measurement, or quantitative discipline.
• Experience leading research programs at scale.
• Experience applying AI to research and synthesis.

Benefits

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off (PTO)
• various Leave options
• Performance-Based Incentives
• employee stock purchase plan
• restricted stocks (RSU’s)