Remote Field Marketer

Responsibilities

• Drive Field Marketing Strategy & Planning: Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership; Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential; Own the annual field marketing calendar and budget across all regions.
• Execute High-Impact Regional Events: Own Further’s end-to-end presence at regional conferences and association events nationwide; Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up; Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences.
• Drive Pipeline & Revenue Impact: Partner closely with Sales to align field efforts with territories, target accounts, and revenue goals; Design field programs that convert conversations into demos and opportunities, including on-site meeting booking, event-specific CTAs, and regional nurture campaigns; Track and report on event-sourced pipeline, influenced revenue, and ROI by event and region.
• Engage People & Drive In-Person Connections: Act as the face of Further at live events, confidently engaging attendees through in-the-moment conversations and group interactions; Initiate and sustain high-quality, real-time conversations that surface needs and create immediate sales opportunities; Actively work event floors, receptions, and sessions to identify high-intent prospects and facilitate introductions; Partner with Sales on-site to convert live conversations into booked meetings and demos; Represent Further with energy, credibility, and warmth in dynamic, in-person environments.
• Build Relationships & Collaborate Cross-Functionally: Serve as Further’s primary marketing contact for regional and state Senior Living associations; Develop long-term partnerships that include sponsorships, speaking opportunities, workshops, and co-marketing; Collaborate closely with Sales, Product Marketing, and Design to ensure field messaging aligns with GTM priorities and brand standards.

Requirements

• 3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation.
• Experience owning national or multi-region field marketing programs.
• Proven ability to tie events directly to pipeline and revenue impact.
• Strong project management skills with the ability to juggle multiple events, regions, and stakeholders.
• A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not just activities.
• Comfort working in a fast-paced, high-growth environment with significant ownership and autonomy.

Preferred

• Experience marketing to Senior Living, Healthcare, or vertical SaaS audiences; Familiarity with state and regional Senior Living associations; Experience marketing to SMB or mid-market buyers.

Benefits

• Remote-first culture that values clarity, ownership, and speed.
• Competitive salary, equity, and benefits.