Remote Field Marketer

Responsibilities

• Drive Field Marketing Strategy & Planning
• Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership.
• Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential.
• Own the annual field marketing calendar and budget across all regions.
• Own Further’s end-to-end presence at regional conferences and association events nationwide.
• Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up.
• Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences.
• Partner closely with Sales to align field efforts with territories, target accounts, and revenue goals.
• Design field programs that convert conversations into demos and opportunities, including on-site meeting booking, event-specific CTAs, and regional nurture campaigns.
• Track and report on event-sourced pipeline, influenced revenue, and ROI by event and region.

Requirements

• 3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation.
• Experience owning national or multi-region field marketing programs.
• Proven ability to tie events directly to pipeline and revenue impact.
• Strong project management skills with the ability to juggle multiple events, regions, and stakeholders.
• A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not just activities.
• Comfort working in a fast-paced, high-growth environment with significant ownership and autonomy.

Preferred

• Experience marketing to Senior Living, Healthcare, or vertical SaaS audiences.
• Familiarity with state and regional Senior Living associations.
• Experience marketing to SMB or mid-market buyers.

Benefits

• Competitive salary, equity, and benefits.
• Remote-first culture that values clarity, ownership, and speed.