Loyalty Field Marketing Specialist

Responsibilities

• Engage guests across the center, from the front desk to the lanes, restaurant, and bar, to introduce Lucky Play and drive sign-ups in center and online
• Explain how guests earn and redeem rewards in a fun, simple way and resolve basic sign-up issues on the spot
• Plan and run in-center activations and promotions that build launch energy and fit each center's guests and market
• Train and coach front-of-house associates and managers live on the floor until they can pitch Lucky Play without help; return to confirm sign-ups are holding and re-coach where they are not
• Collect structured guest and staff feedback at every visit, capturing what is working, what is not, and what is in the way
• Share a recap with each General Manager before leaving, deliver a weekly summary to your manager and the Loyalty team, and escalate urgent issues immediately
• Track daily sign-ups by center, complete visit, mileage, and expense reports on time, and build a visit schedule around launch priorities and peak guest times
• Support the Connected Play rollout in a future phase

Requirements

• High school diploma or equivalent; 1-2 years in brand ambassador, promotional, field marketing, hospitality, retail sales, or guest-facing training roles
• High energy and a professional but fun presence, with the confidence to start conversations with guests in a busy, loud environment
• Strong communication and coaching skills, with an observant eye for turning what you see and hear into clear, useful feedback
• Self-motivated and organized, able to manage your own schedule, travel, and reporting across multiple centers with minimal direction
• Comfortable with smartphones, apps, and tablets; proficient in Outlook, Word, Excel, and Teams; valid driver's license, reliable transportation, and proof of auto insurance
• Flexible availability across early mornings, late nights, weekends, and holidays (center hours 8 AM to 1 AM), with regular driving between centers and occasional overnight regional travel
• Able to walk, bend, and stand for long periods and lift objects with some assistance

Preferred

• Preferred: bilingual (English/Spanish); experience launching a loyalty or membership program

Benefits

• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!