Regional Planning & Activation Manager

Responsibilities

• Lead regional planning, coordination and performance of all on- and off-premise sampling programs across multiple markets – with a focus on flawless execution and client standards.
• Market Leadership & Client Partnership A strategic, field-first leader who owns their region – connecting client, distributor and agency teams so that every program is planned, executed and reported to client standards. You’ll be the go-to point of contact across a region, partnering with sales, distributor and sampling leads all along the way.
• Specifics Include
• - Coordinate & communicate activity of all JetFuel on- & off-premise sampling programs and resources
• - Gather and communicate program/resource performance through KPI tracking and accountability
• - Lead local planning, including quarterly planning meetings, bi-weekly team status meetings, weekly client reports, etc.
• - Maintain a macro view of activity in key accounts and market territories to identify growth opportunities
• - Ensure all programming is executed to client standards, brand guidelines and program specifications
• - Ensure all programs across the region comply with state-specific rules and regulations
• - Lead integration efforts with local sales teams across all departments (i.e., Advocacy, Consumer Experiential, etc.)

Requirements

• 3–5+ years of experiential or field marketing experience, including managing field teams across multiple markets; adult Beverage Experience Preferred
• Strong leadership, communication, and organizational skills
• Fun, friendly, and outgoing personality
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Strong data interpretation and analytical skills, with the ability to turn program performance into clear insights and recommendations
• Ability to lead teams and motivate staff in fast-paced event environments
• Familiarity with on/off-premise marketing initiatives
• Previous experience in experiential marketing, event management, brand ambassador programs, or promotional events

Preferred

• Experience managing logistics, staffing, or inventory is a plus
• Ability to travel across the region as needed, including overnight travel
• Must be 21 years of age or older
• Must have reliable transportation
• Must have access to a smartphone
• Ability to lift and transport promotional materials and event assets as needed