Brand Ambassador - Rochester, Syracuse, Buffalo

New York, USA (Hybrid)

$23/hr – $25/hrEntry LevelFull time

Posted 1 day ago

Job Summary

Own Cirona Labs field activation programs in NYC, leading store visits, staff education, influencer-friendly content creation, and live event coverage while collaborating with marketing and brand teams to drive engagement and product trials.

Job Description

Responsibilities

  • Schedule and execute regular dispensary visits, vendor days, and in-store activations
  • Educate budtenders and retail staff on products, effects, and brand story
  • Build strong relationships with store managers, buyers, and key staff
  • Ensure proper merchandising, display setup, and POS placement
  • Support new product launches and in-store promotions
  • Track and report on store visits, activations, and competitive insights
  • Coordinate and participate in events, pop-ups, and brand activations
  • Represent Cirona Labs and its brands with energy, professionalism, and authenticity
  • Drive consumer engagement and trial
  • Capture high-quality photo and video content during store visits, events, and activations

Requirements

  • Must be 21+ and compliant with NY cannabis regulations
  • Reliable transportation and the ability to travel within NYC boroughs
  • Ability to work evenings and weekends
  • Passion for cannabis, branding, and culture
  • Experience in events, promotions, or field marketing
  • Experience creating social media content (personal or professional)
  • Strong communication and interpersonal skills
  • Natural storyteller with an eye for content and culture
  • Comfortable on camera and behind it
  • Highly organized with strong follow-through

Preferred

  • Previous experience as a Brand Ambassador, Budtender, or in cannabis retail preferred
Cirona Labs logo

Cirona Labs

2.6 Glassdoor

Cirona Labs designs and manufactures cannabinoid ingredients that power innovative products from trusted brands. We provide safe, consistent, and effective cannabinoid infusions designed for better consumer experiences. Not all emulsions are built the same. At Cirona Labs, we’re raising the bar for cannabinoid ingredient quality with an approach that’s backed by science. Our team has unparalleled experience in botanical and cannabinoid science, and our partnership with Cornell University ensures we're always on the cutting edge of research and development. We're a small and nimble team, so we can ensure the highest level of customer service regardless of the project.

Founded in 2018
Rochester, New York, USA
37 employees (3 in marketing)
0% recommend to a friend

Salaries

Posted range

$23/hr – $25/hr

Taken straight from the job posting.

Brand Activation median pay in the United States

$88K/yr

Most pay falls between $69K and $121K. Based on 626 salaries.

See all Cirona Labs salaries

Marketing Team

Marketing Team Size
2 (5% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.5M
Last Raise
Seed, 5 years ago

Traffic Signals

Monthly Visitors
60
Traffic Source Mix
Search
34.5%
Direct
49.1%
Referral
4.8%
Social
10.6%
Paid
1%

Headcount Trend

Current headcount: ~37
Cirona Labs logo

Brand Ambassador - Rochester, Syracuse, Buffalo

Cirona Labs · New York, USA · Hybrid