Marketing Manager, Activation
Curaleaf
Stamford, CT (Remote)
$87K/yr - $97K/yrIn-houseFull-timeSenior level4+ years exp.
3 days ago
Regional Planning & Activation Manager
Philadelphia, PA (On-site)
$90K/yr – $95K/yrSenior Level3+ years expFull time
Posted 5 days ago
Job Summary
Owns regional experiential sampling programs from planning through reporting, coordinating with client, distributor and agency partners while leading Area Managers and field teams across multiple markets.
- Directs regional planning, KPI tracking and client reporting to ensure standards are met
- Recruits, coaches and manages Area Managers to maintain staffing and field execution
- Coordinates cross-market field activities and ensures timely, compliant program delivery
Job Description
Responsibilities
- Lead regional planning, coordination and performance of all on- and off-premise sampling programs across multiple markets – with a focus on flawless execution and client standards.
- Market Leadership & Client Partnership
- A strategic, field-first leader who owns their region – connecting client, distributor and agency teams so that every program is planned, executed and reported to client standards. You’ll be the go-to point of contact across a region, partnering with sales, distributor and sampling leads all along the way.
- Specifics Include:
- Coordinate & communicate activity of all JetFuel on- & off-premise sampling programs and resources
- Gather and communicate program/resource performance through KPI tracking and accountability
- Lead local planning, including quarterly planning meetings, bi-weekly team status meetings, weekly client reports, etc.
- Maintain a macro view of activity in key accounts and market territories to identify growth opportunities
- Ensure all programming is executed to client standards, brand guidelines and program specifications
- Ensure all programs across the region comply with state-specific rules and regulations
Requirements
- Candidates must reside in Detroit, Charlotte, Philadelphia or Cleveland
- 3–5+ years of experiential or field marketing experience, including managing field teams across multiple markets; adult beverage experience preferred
- Strong leadership, communication, and organizational skills
- Fun, friendly, and outgoing personality
- Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Strong data interpretation and analytical skills, with the ability to turn program performance into clear insights and recommendations
- Ability to lead teams and motivate staff in fast-paced event environments
- Familiarity with on/off-premise marketing initiatives
- Previous experience in experiential marketing, event management, brand ambassador programs, or promotional events preferred
- Experience managing logistics, staffing, or inventory is a plus
JetFuel
An independent brand accelerant built with the hustle mentality of a start-up, and the heritage of a traditional agency.Creating moments of live experiences and breakthrough content, paving the way for brands to amplify connectivity and for people to share through discovery.We live for, sweat for, and celebrate these moments. It's these moments that define JetFuel.
Salaries
Posted range
$90K/yr – $95K/yr
Taken straight from the job posting.
Brand Activation median pay in the United States
Most pay falls between $70K and $121K. Based on 639 salaries.
Marketing Team
Marketing Team Size
10 (18% of company)
Median Career Experience
8 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
24
Traffic Signals
Monthly Visitors
3.5K
Traffic Source Mix
Search
28.3%
Direct
47.1%
Referral
5.8%
Social
17.3%
Paid
1.4%
Headcount Trend
Current headcount: ~57
Links
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