Program Manager, Brand Management

Responsibilities

• Brand dedicated resource managing product launch content and social strategy execution.
• Manages the planning, coordination, execution, and successful delivery of go-to-market assets for major appliance product launches and social media campaigns.
• Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
• Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
• Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools
• Partner with the resourcing and strategy team to ensure briefs are clear and actionable
• Collaborate with peers to align on strategic direction, ensuring excellent and efficient project execution
• Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives
• Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing
• Collaborate with Content Producers to monitor and track the project budget for specific projects to find ways to improve ROI

Requirements

• Bachelor’s Degree
• 5+ years of experience in product, brand, project, or account management

Preferred

• Intermediate level of knowledge regarding product launch, packaging, and social/retail activation processes
• Strong communication, diplomacy, and stakeholder management skills
• Experience managing project-level risks and navigating ambiguity
• Process-driven with a continuous improvement and growth mindset
• Demonstrated proactive problem-solving skills and attention to detail
• A collaborative team player who helps foster a trust-based workspace culture

Benefits

• Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
• Whirlpool’s Ways of Working
• Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.