Marketing Manager, Activation

Responsibilities

• Regional Marketing Execution
• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
• Manage activation calendars, track execution, and distribute promotional materials across the region.
• Manage incoming field requests for assets (digital, POS, etc.).
• Channel, Outlet & Event Activation
• Lead merchandising and POS execution, ensuring brand consistency.
• Plan and manage local events, pop-ups, and demos; oversee regional budgets.
• Coordinate event calendars and ensure flawless activation.
• Cross-Functional Collaboration
• Partner with sales, marketing, and compliance teams to achieve regional goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4-6 years of field marketing and activation experience.
• Proven expertise in event planning and execution.
• Passion for the cannabis industry and consumer (both active and curious).
• Strong organizational and calendar management skills with the ability to juggle multiple priorities.
• Experience managing regional brand pages or digital platforms.
• Creative and innovative mindset with the ability to succeed in a tightly regulated environment.
• Willingness to travel and collaborate across multiple markets.

Preferred

• MBA or advanced degree.
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
• Experience partnering with event or creative agencies.

Benefits

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts
• Benefits vary by state, role type, and eligibility.