Regional Marketing Manager

Colorado, USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own local market marketing operations by turning frontline insights into hyperlocal campaigns, content, and partnerships that build brand presence and growth across clinics.

  • Own local strategy and cross-functional execution across paid, organic, content, events, and partnerships.
  • Translate market feedback into clear briefs for central marketing and surface actionable KPI insights to stakeholders.
  • Lead end-to-end local campaigns and events while surfacing compelling patient stories for brand channels.

Job Description

Responsibilities

  • Serve as the primary day-to-day marketing contact for practice administrators, physician liaisons, and local clinical leadership across assigned markets
  • Lead regular market check-ins and partner with Regional Directors of Operations on Monthly Site Reviews — own the prep, facilitation, and follow-through
  • Translate market-level feedback, goals, and pain points into clear briefs for the central marketing team
  • Field and triage all incoming marketing questions, requests, and escalations from your markets; resolve what you can, route what you can't
  • Coordinate and schedule cross-functional meetings and planning sessions as needed
  • Act as a trusted advisor to local stakeholders — proactively bringing ideas and opportunities rather than waiting to be asked
  • Partner with the Marketing Analytics Manager to build and present monthly performance decks for each market — own the narrative, not just the slides
  • Track market-level KPIs (brand awareness, lead volume, acquisition, campaign performance) and surface actionable insights to stakeholders
  • Monitor local competitive activity and new market entrants; proactively alert the marketing team to meaningful shifts
  • Provide periodic competitive landscape summaries to inform regional and network-wide strategy

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 5+ years of marketing experience, with meaningful time in an agency account management, field marketing, or multi-market client-facing role
  • Proven track record owning client or stakeholder relationships while staying close to tactical execution
  • Hands-on experience building or managing campaigns across paid, organic, and local channels
  • Strong project management skills; comfortable juggling multiple markets, workstreams, and deadlines
  • Excellent communicator — equally confident in a QBR presentation and a Slack thread

Preferred

  • Agency background with experience managing multi-location or franchise clients
  • Healthcare, women's health, or consumer health marketing experience
  • Familiarity with reputation management platforms (Birdeye, Podium, or similar)
  • Working knowledge of local SEO and Google Business Profile management
  • Experience managing patient testimonial or advocacy programs

Benefits

  • Health Coverage Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.
  • Paid Time Off Vacation, personal days, and paid holidays to help you recharge.
  • Financial & Retirement Planning 401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).
  • Income Protection Short- and long-term disability, paid parental leave, basic life insurance, and optional additional coverage.
  • Wellbeing Support Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.
  • Professional Development Opportunities and resources to support your career growth.
Unified Women's Healthcare logo

Unified Women's Healthcare

3.3 Glassdoor

Unified is accelerating meaningful change in women’s health by building innovative, mission-driven businesses to meet the comprehensive needs of women across the entirety of their health journey. Founded in 2009, Unified’s affiliates support nearly 3,000 providers across more than 20 North American markets and are an indispensable source of business expertise in the industry. Its businesses remain top in their field, including the largest ObGyn physician practice management platform in the United States, the global pioneer in fertility treatment and science (CCRM Fertility), the leading women’s maternity analytics platform that is directly improving birth outcomes (Lucina), and the nation’s leading virtual menopause and lifestyle care provider (Gennev). For more information, visit unifiedwomenshealthcare.com.

Founded in 2009
Tampa, Florida, USA
1.8K employees
46% recommend to a friend
51% CEO approval

Traffic Signals

Monthly Visitors
16K
Monthly Google Ads Budget
$940
Traffic Source Mix
Search
27.2%
Direct
41.7%
Referral
12.6%
Social
17%
Paid
1.4%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Pre Seed, 2 years ago

Funding History

  • May 2024
    Pre Seed

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