Regional Marketing Manager, Immunology/Gastroenterology - Southeast

Asheville, NC (Remote)

$139K/yr – $251K/yrSenior LevelFull time

Posted 4 hrs ago

Job Summary

Own and optimize regional marketing programs by leading compliant promotional reviews, coordinating strategy across external partners and field leadership, and translating market insights into actionable brand improvements.

  • Lead cross-functional oversight of regional campaigns and external expert engagements
  • Align regional plans with AbbVie’s Integrated Brand Teams to drive performance

Job Description

Responsibilities

  • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed
  • Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
  • Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
  • Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
  • Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
  • Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
  • Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
  • Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
  • Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
  • Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards

Requirements

  • Bachelor’s Degree
  • Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
  • Previous Gastroenterology experience preferred
  • Travel up to 75% of the time including evenings and weekends
  • Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements.
  • Driving a personal auto or company car or truck, or a powered piece of material handling equipment

Benefits

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
AbbVie logo

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013
North Chicago, Illinois, USA
60K employees (3,267 in marketing)
78% recommend to a friend
88% CEO approval

Salaries

Posted range

$139K/yr – $251K/yr

Taken straight from the job posting.

See all AbbVie salaries

Funding

Total Funding
$23B
Last Raise
$8B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $8B
  • Feb 2024
    Post IPO Debt • $15B
  • Mar 2023
    Post IPO Equity • $250K

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$37.3K
Traffic Source Mix
Search
35%
Direct
45.7%
Referral
11.2%
Social
6.1%
Paid
1.8%

Headcount Trend

Current headcount: ~59.9K

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