Regional Field Marketing Manager
Sunnyside*
USA (Remote)
$90K/yr - $100K/yrIn-houseFull-timeMid level5+ years exp.
7 hrs ago
Regional Marketing Manager
Cincinnati, OH
Salary Not AvailableMid Level5+ years expFull time
Posted 5 weeks ago
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Job Summary
Own territory marketing across education and hospitality, turning insights into campaigns, audits, and guest-experience programs while coordinating with operations and corporate marketing to hit revenue, participation, and retention goals.
- Strategic & Programs: Build and measure a territory plan, campaigns, and merchandising standards that affect guest experience and account performance.
- Engagement & Analytics: Lead client updates, KPIs, audits, and budget tracking to prove value and guide future initiatives.
Job Description
- Strategic Planning & Execution Develop, implement, and measure a comprehensive territory marketing and engagement plans in partnership with operations leadership.
- Support meal plan growth in higher education through targeted campaigns and creative communication strategies.
- Identify and capitalize on retail revenue opportunities by analyzing performance, trends, and customer insights and executing appropriate retail selling strategies.
- Collaborate with operations and marketing teams on solutions to challenges and contribute new ideas to enhance the guest experience
- Marketing Programs & Campaigns Deliver creative marketing solutions tailored to client needs and customer preferences.
- Implement corporate standards, programs, merchandising, and initiatives to ensure all accounts are meeting minimum company expectations
- Manage digital and print communications, including menu boards, digital signage, promotional signage, newsletters, and email campaigns.
- Client & Customer Engagement Conduct regular marketing and merchandising audits designed to elevate the customer dining experience, reporting findings and implementing action plans.
- Build strong client partnerships by providing regular updates, measurement and tracking, and marketing reports that demonstrate value of AVI Marketing as a trusted partner.
- Work with operations teams to ensure events and promotions have flawless execution, engage directly with customers, and capture feedback.
- Supports sales and retention efforts in assigned territory
- Digital & Social Media Marketing Direct content changes for AVI dining websites for assigned accounts, ensuring accurate menus, event updates, and marketing content.
- Oversee social media strategies and calendars are executed at the account level across all applicable platforms.
- Leverage digital engagement analytics to optimize campaigns.
- Training & Leadership Incorporate AVI’s mission, vision and core values into all work
- Take initiative to communicate and collaborate with District Managers and Vice Presidents in territory to ensure marketing messages are funneled up and down the chain
- Conduct training sessions and presentations for operations teams to ensure proper execution of AVI marketing and merchandising standards and programs.
- Provide guidance to unit engagement marketing managers, marketing champions, student interns, or assistants within the territory.
- Collaborate with corporate marketing to cascade company-wide initiatives and standards.
- Research & Insights Conduct market research and analyze customer data to identify emerging trends, preferences, and competitive opportunities.
- Translate insights and trends into actionable programs and recommendations for operations teams.
- Budget Management Adopts mindset of measuring marketing activities, initiatives, campaigns, programs, events, and plans and sharing results on a regular basis.
- Support the development and management of account-level marketing budgets.
- Monitor overhead expenditures to ensure staying within budget parameters.
AVI Foodsystems, Inc
AVI Foodsystems, Inc.Founded in 1960, AVI Foodsystems has evolved into one of the most respected and trusted food service companies in the nation. Providing comprehensive food services with a focus on the highest quality and freshest ingredients, impeccable service and total value is the reputation we have earned and live up to everyday. We serve thousands of clients and millions of customers daily through our contemporary cafés, state-of-the-art vending programs, premier catering services, superior concession venues and exclusive beverage and coffee systems. However, our commitment extends far beyond food... AVI believes in family values, developing our team members, encouraging healthy lifestyles, giving back to our communities and supporting diversity in any way possible. The success of AVI is built upon family values and tradition. From modest means, AVI has grown into the largest independently owned food service company in the United States by exceeding the expectations of our customers. Today, AVI is still a family company dedicated to serving our customers with the same personal relationships and integrity as we did nearly 60 years ago. Our unprecedented growth and account retention reflects the devotion to our core values; excellence and relationships. Our team members are at the forefront of the commitment we make to each customer. They are empowered to serve our customers and guests with the most innovative and creative food services possible.
