Responsibilities

• Be the expert on the brands, business, and cannabis category. Share that knowledge and passion with others
• Support the go-to-market process of new products to drive demand and create new news for Cresco Labs House of Brands portfolio
• Be seen as an industry leader and help drive conversation to safe and fun use of cannabis
• Utilize Canva and Hotbox (internal creative agency) to build marketing materials that highlight Cresco Labs House of Brands products
• Identify and implement opportunities to expand our retail presence while demonstrating value to our retail partners
• Manage the MA Brand Field team to oversee the further growth of our key retailers in their specified territories
• Support Brand Field team when needed to schedule and execute In-Store Activations and be the face of the brand(s) to Budtenders and consumers
• Establish strong working relationships with decision-makers, managers, and Budtenders within key account list, becoming a trusted resource and partner, helping them excel in their roles
• Educate and excite Budtenders and key stakeholders on brands, product benefits, consumer need states, and industry trends
• Provide in-market training, support and ensure quality standards are inline

Requirements

• 5-7 years’ related industry marketing experience. Bachelor’s degree preferred.
• Local travel 50%, including occasional nights and weekends
• Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased brand loyalty
• Analytical and strategic mindset, measuring KPIs of field activities
• Ability to coordinate efforts with distributor personnel, including orders, delivery, and merchandising support
• Candidates must be familiar with on/off-premise marketing initiatives
• Familiarity with local market trendsetting accounts
• Strong project management, problem-solving, time management, and organizational skills
• Skilled at multitasking with an ability to meet deadlines
• Computer literate with proficiency in Microsoft Office Suite

Preferred

• Experience with Repsly, Canva, Workzone, Tableau, and Adobe Suite is preferred but not required.
• Knowledge of cannabis, trends, and industry preferred but will train the right candidate.