Regional Marketing Executive-Sacramento/Bay Area Rep

Reno, NV (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the regional player development portfolio, driving revenue and loyalty by designing and executing high-value events and personalized engagement for VIP guests.

  • Growth & Activation: curate and manage a portfolio of high-value players, driving incremental play through targeted events and invitations.
  • Collaboration & ROI: partner with cross-functional teams to plan pro forma-backed, revenue-generating events and align on outreach strategies.
  • Relationship Stewardship: maintain proactive, personalized service to convert inactive players into returning visitors and long-term patrons.

Job Description

Responsibilities

  • Develop, manage, and grow a portfolio of high-value players with a focus on increasing gaming revenue, visit frequency, and long-term loyalty.
  • Proactively generate new business through personal networks, referrals, and regional market outreach.
  • Analyze player worth and profitability to make strategic decisions regarding reinvestment, incentives, and event invitations.
  • Review prior monthly production revenue to develop and submit event budgets designed to drive incremental play and new business.
  • Organize and host regional events (dinners, golf outings, tournaments, and exclusive experiences) to cultivate relationships and drive visitation to GSR.
  • Partner with the Director of Player Development to create unique, revenue-generating events supported by detailed proformas and ROI projections.
  • Coordinate and promote monthly casino events, ensuring participation from inactive or underperforming players to reactivate play.
  • Support and execute promotions and on-property special events at both GSR and SAHARA Las Vegas properties.
  • Travel to GSR and/or SAHARA properties as needed: Travel to properties as needed; Support property-wide events and VIP activations; Escort and host regional player groups; Provide in-person guest engagement and relationship building.
  • Participate in strategy calls with Player Development leadership, Special Events, and Marketing teams to review upcoming event calendars, align on player outreach strategies, ensure proper event attendance from qualified players.

Requirements

  • Minimum 5+ years of Casino Host or Player Development experience with demonstrated success managing high-value players.
  • Education/experience: Minimum requirements listed in description; must be able to obtain and maintain all required Gaming Licenses.
  • Valid driver’s license required for travel.
  • Must maintain Alcohol Awareness certification as required.
  • Must be able to obtain and maintain all required Gaming Licenses.
  • Must be a minimum of 21 years of age.

Preferred

  • Established book of business within the Sacramento/Bay Area market strongly preferred.
  • Proven track record of driving revenue growth and developing new VIP business.
Grand Sierra Resort logo

Grand Sierra Resort

Grand Sierra Resort is the leading resort, hotel, entertainment, and meeting and convention space in Reno-Tahoe. With nearly 2,000 hotel rooms and over 200,000 square feet of meeting and convention space we offer the area’s most complete resort destination. The property offers a wide variety of accommodations for the everyday business traveler to the complete family vacation with amenities and unique venues that include 11 restaurants (such as Charlie Palmer Steak) retail shopping, headliner entertainment, a 2-screen movie theater, a 50-lane championship bowling center, outdoor thrill rides, aqua golf driving range and more. Reno-Tahoe has favorable weather year-round and more than 300 days of sunshine. Let us show you why we are the destination for exciting vacations and unconventional meetings.

Founded in 2006
Reno, Nevada, USA
941 employees (76 in marketing)

Traffic Signals

Monthly Visitors
176.9K
Monthly Google Ads Budget
$6K
Traffic Source Mix
Search
49%
Direct
41.1%
Referral
8.5%
Social
0.9%
Paid
0.4%

Headcount Trend

Current headcount: ~941

Marketing Team

Marketing Team Size
44 (5% of company)
Median Career Experience
21 years
Median Tenure
6.1 years

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