Regional Marketing & Communications Lead – North America

Seattle, WA (On-site)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 5 hrs ago

Job Summary

Own North America marketing for La Cimbali, Faema, Casadio, and Slayer, executing the annual plan and coordinating content, events, training, and distributor-facing programs across the region.

  • Lead regional marketing plan execution
  • Develop local content, campaigns, and training materials
  • Coordinate PR, events, and cross-functional activities with HQ

Job Description

Responsibilities

  • Execute the annual marketing plan for North America across La Cimbali, Faema, Casadio, and Slayer, in line with Group guidelines and local business needs.
  • Develop and coordinate local marketing content, campaigns, communications, social media, and promotional materials.
  • Plan and coordinate trade shows, events, showroom activities, and brand activations, managing suppliers, logistics, materials, and on-site execution.
  • Support distributors, roasters, key accounts, and the sales team with marketing tools, presentations, campaigns, and commercial initiatives.
  • Develop and deliver product, brand, and marketing training sessions for distributors, sales teams, customers, partners, and other relevant stakeholders.
  • Support the development of training materials and presentations, ensuring consistent product knowledge, brand positioning, and messaging across the North American market.
  • Coordinate with HQ and external agencies on PR, creative, digital, and communication activities.
  • Act as the main marketing point of contact between the North American market and HQ.

Requirements

  • 3–5 years of experience in operational, trade, or B2B marketing.
  • Experience in events, trade shows, content creation, and marketing materials.
  • Experience delivering training, workshops, or product presentations is strongly preferred.
  • Strong presentation and communication skills, with the ability to engage different audiences, from sales teams and distributors to customers and coffee professionals.
  • Strong organizational and project management skills, with a hands-on and proactive approach.
  • Ability to work independently while collaborating effectively with international and cross-functional teams.
  • Experience in the coffee, foodservice, hospitality, or professional equipment industry is a plus.
  • Willingness to travel across North America for events, training, and business activities.
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Cimbali Group

We are an Italian multinational company specializing in the design and production of professional espresso machines and equipment dedicated to the coffee world. The focus of our offer is also and above all value-added services for the needs of each segment and each professional: in 2023, more than 5 percent of the group's turnover is invested in research and development of new cutting-edge technologies and digitization of processes and services.The Group, which includes the LaCimbali, Faema, Slayer and Casadio brands, operates through four production plants in Italy and one in the United States (in Seattle, where the machines are produced under the Slayer brand), employing a total of more than 900 employees and a distribution network present in more than 130 countries with 13 subsidiaries and 700 distributors worldwide.After more than a century of history made of passion, tradition and coffee culture, Cimbali Group now presents itself with a renewed vision that places People at the center and sustainability as the driving force behind a business model that sees collaboration, diversity equity and inclusion as the key to future growth.At the core of our corporate culture is the belief that diversity enriches us and propels us forward. The wide variety of experiences and talents within our People is the cornerstone of our success and we eagerly anticipate welcoming more motivated individuals to join us in making a difference. We recognize that the capabilities, including skills, abilities, and talents, of each individual are of immense value to our organization. Our commitment to spreading espresso coffee culture and promoting the local area led to the foundation of the MUMAC Coffee Machine Museum in 2012, the first and largest permanent exhibition dedicated to the history, world and culture of espresso machines, located within our headquarters in Binasco (Milan). MUMAC is home to MUMAC Academy, a training, promotion and research center.

Founded in 1912
Noviglio, Lombardy, ITA

Salaries

Posted range

$85K/yr – $95K/yr

Taken straight from the job posting.

Regional Marketing median pay in the United States

$110K/yr

Most earn $86K to $146K. Based on 268 salaries, including bonus and equity.

See all Cimbali Group salaries

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Regional Marketing & Communications Lead – North America

Cimbali Group · Seattle, WA · On-site