Regional Director of Marketing

Kentwood, MI (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own regional marketing for senior living facilities, shaping referral ecosystems, community outreach, and competitive positioning to drive occupancy and awareness.

  • Growth & Partnerships: Develop a community-level business plan and cultivate integral referral relationships with nursing agencies, vendors, and potential clients.
  • Public Affairs & Communications: Plan PR, health fairs, community events, and marketing materials while managing social media presence to influence perception.
  • Market & Operations: Maintain detailed intake reviews, track contacts, monitor competitors and demographic trends, and anticipate business impacts to adapt strategies.

Job Description

Responsibilities

  • Explain senior living services to vendors, nursing agencies and potential clients
  • Knowledge of creating and driving sales culture at the communities with positive influence and attitude
  • Develop business development plan and assist the team in developing integral referral relationships in the communities
  • Review intakes
  • Follow up with referral sources.
  • Keep detailed records of all contacts
  • Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach
  • Knowledge of the competitors in the markets and understanding points of difference of our communities
  • Plan and develop company marketing and communication materials.
  • Anticipate potential negative and positive impacts on the business and adapt strategies accordingly

Requirements

  • 4 or more years of marketing in Health Care industry
  • 2 or more years managing HFA/AFC licensed communities
  • Strong organizational skills
  • Local travel and minimal overnights
  • Strong computer skills
  • Experience marketing at a senior living facility is a requirement

Preferred

  • Experience with Yardi preferred

Benefits

  • Medical, dental, vision and prescription insurance
  • Paid Time off
  • Short term disability
  • Life Insurance
Parallel logo

Parallel

3.5 Glassdoor

Parallel believes learning differences are parallel ways of thinking that should be celebrated. Our mission is to support schools with the resources so every child can succeed in the classroom and beyond.

Founded in 2021
New York, New York, USA
159 employees (7 in marketing)
64% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
14.6K
Traffic Source Mix
Search
49.7%
Direct
40.4%
Referral
8%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~159

Marketing Team

Marketing Team Size
5 (3% of company)

Funding

Total Funding
$28.9M
Last Raise
Series A, 2 years ago