Responsibilities

• Partner with hotel Marketing, Revenue Management, and Sales teams to develop integrated digital plans aligned with revenue goals, seasonal demand, and market opportunities.
• Translate hotel/market priorities into actionable digital campaigns and channel strategies across paid media, web, and booking platforms.
• Serve as the Regional digital marketing lead, monitoring market trends, competitive activity, booking pace, and consumer demand to proactively adjust strategy and investment.
• Drive revenue growth and marketing efficiency by aligning digital investment, channel strategy, and conversion performance with hotel commercial objectives and market demand opportunities.
• Partner closely with the Central Digital team to ensure alignment on strategy, reporting, tools, and performance across the portfolio
• Monitor campaign pacing, conversion performance, attribution, and ROI, providing data-driven recommendations to improve performance.
• Understand the role of the web channel within the broader commercial ecosystem and communicate digital performance drivers and conversion trends to ownership and hotel leadership teams.
• Deliver recurring performance insights, forecasts, and strategic recommendations to property teams, regional leadership, and ownership groups.
• Own month-end reporting, budget, forecasting, billing reconciliation, and allocation recommendations across the regional hotel portfolio.
• Partner with the Central Digital team to leverage analytics platforms and audience insights to inform campaign strategy and conversion optimization.

Requirements

• 5–8+ years experience in digital, performance, or commercial marketing roles, preferably within hospitality, luxury, lifestyle, or travel brands
• Strong understanding of paid media strategy, digital analytics, digital conversion, and revenue-driven marketing planning
• Experience managing multi-channel paid media campaigns and digital marketing budgets with a strong analytical and performance-oriented mindset
• Proven ability to interpret market trends, booking behavior, and performance data to inform strategy and optimization decisions
• Experience working cross-functionally with Marketing, Revenue Management, Sales, Analytics, and agency partners
• Familiarity with hospitality digital marketing ecosystems including GA4, Revinate, booking engines, third-party OTA platforms, Triptease, and digital reporting tools
• Strong capabilities and previous hands-on experience with Google analytics, the google suite and excel, attribution and tracking
• Strong organizational and project management skills with the ability to manage multiple hotels, priorities, and timelines simultaneously
• Excellent communication and presentation skills with the ability to clearly communicate performance insights, strategy, and recommendations to property teams, regional leadership, and hotel ownership groups
• Understanding of luxury hospitality branding and guest experience, with the ability to balance performance marketing objectives with elevated brand storytelling
• Self-starter with a proactive, entrepreneurial mindset who thrives in a fast-paced, highly collaborative environment
• Bachelor’s degree required

Preferred

• A background working in a digital agency in media or analytics is preferable but not required.
• agency experience preferred