Recruitment Marketing & Communications Specialist

Responsibilities

• The Recruitment Marketing & Communications Specialist executes recruitment marketing and communication initiatives designed to attract qualified candidates and strengthen the company's employer brand.
• This role develops recruitment content, implements digital and traditional marketing campaigns, manages recruitment communications across multiple platforms, and coordinates recruitment marketing efforts for more than 20 school bus terminals throughout Wisconsin.
• Working closely with HR leadership and hiring managers, the Recruitment Marketing & Communications Specialist ensures consistent messaging, promotes employment opportunities, and contributes to employee engagement initiatives that enhance the employee experience and support employee retention.
• 1. Recruitment Marketing Campaign Execution: Execute recruitment marketing campaigns across digital and traditional channels, including social media, job boards, email marketing, geofencing, radio, television, and other advertising platforms.
• Create, post, and maintain job advertisements on Indeed, Job Center of Wisconsin, the company careers website, and other recruitment platforms.
• Coordinate localized recruitment advertising based on terminal staffing needs and hiring priorities.
• Coordinate hiring events, job fairs, and onsite recruitment activities with hiring managers and terminal leadership.
• Ensure consistent branding and messaging across all recruitment marketing materials and communication channels.
• 2. Employer Brand & Content Management: Maintain and enhance recruitment content on the company careers website.
• Manage recruitment and employer brand content across the company's social media platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Human Resources, Public Relations, or a related field.
• Minimum of three (3) years of experience in marketing, communications, recruitment marketing, social media management, employer branding, or a related field.
• Experience developing marketing content across digital and traditional communication channels.
• Strong writing, editing, and content creation skills.
• Experience managing social media platforms and familiarity with digital marketing tools.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Proficiency with Microsoft Office applications and the ability to learn applicant tracking systems and marketing software (Paycom experience preferred).
• Ability to analyze marketing performance data and prepare meaningful reports.
• Willingness to travel throughout Wisconsin approximately 20% of the time.