Healthcare Recruitment and Marketing Coordinator

Responsibilities

• Develops and executes coordinated recruitment campaigns to promote healthcare and health sciences pathway programs and events to prospective students, families, school counselors, and community partners.
• Collaborates with UW-Platteville admissions and recruitment staff to integrate healthcare-focused messaging and experiences into existing campus visit days, recruitment events, and prospective student communications.
• Builds and maintains relationships with area high schools, counselors, educators, community organizations, and regional healthcare partners to increase awareness of healthcare education pathways.
• Coordinates healthcare-focused recruitment experiences that connect prospective students with appropriate faculty, staff, academic programs, and partner institutions, including providing information on academic programs, admissions processes, and healthcare education pathways.
• Serves as a liaison among UW-Platteville recruitment and admissions offices and corresponding departments at academic partner institutions to coordinate joint promotion of shared and collaborative programs.
• Plans, coordinates, and evaluates healthcare-focused recruitment events and outreach activities to support enrollment goals. Tracks, analyzes, and reports on recruitment activities, engagement, and outcomes to support grant deliverables, enrollment goals, and continuous improvement, using data to evaluate the effectiveness of recruitment strategies and recommend improvement.
• Develops and implements coordinated marketing campaigns that strengthen the visibility and reputation of UW-Platteville healthcare and health sciences programs.
• Develops and produces targeted recruitment and marketing materials for print, digital, social media, and web platforms in collaboration with campus marketing and communications staff and academic partner institutions.
• Coordinates and maintains external-facing web content related to healthcare and health sciences recruitment, ensuring consistency with university branding, messaging, accessibility, and web standards.
• Builds and maintains an active social media presence to increase program visibility, highlight student and partner stories, and promote events and opportunities.

Requirements

• Bachelor’s degree in marketing, communications, business or related field.
• Minimum of one year of professional experience in marketing, communications, recruitment, admissions, or a related area, preferably in a higher education or healthcare setting.
• Demonstrated experience developing and implementing marketing campaigns and creating effective print and digital content.
• Experience using social media platforms for organizational or institutional promotion.
• Strong collaboration and relationship-building skills, including the ability to work effectively across institutional departments and with external academic, healthcare, media, school, and community partners.
• Excellent written, verbal, and interpersonal communication skills.
• Demonstrated organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• Ability to work independently while coordinating effectively with established marketing, communications, admissions, and recruitment teams.
• Proficiency with Microsoft Office and commonly used digital communication, content management, and marketing tools.
• Skilled in conducting presentations for small and large groups.

Benefits

• This position is benefit and paid leave eligible, with employment contingent on grant funds expected through June 2031 with the possibility of continuation beyond the grant timeframe if funding available.