New York - Recruiting Marketing and Employment Brand Manager

Responsibilities

• Develop and execute a comprehensive recruiting marketing strategy aligned with the firm's growth objectives and talent acquisition priorities.
• Partner with Attorney Recruiting & Integration recruiting leadership to support strategic lateral hiring initiatives, practice growth plans, and office expansion efforts.
• Create targeted marketing campaigns for priority practices, industries, offices, and geographic markets.
• Create template overviews in recruiting tone of voice and draft/deliver bespoke materials in alignment with recruiting efforts for individual pursuits.
• Monitor industry hiring trends, competitive positioning, and talent market developments to inform recruiting communications strategies.
• Strengthen and evolve Winston Taylor's employer brand to differentiate the firm in the legal marketplace.
• Articulate and promote the firm's employee value proposition through compelling messaging and content.
• Develop messaging that highlights the firm's culture, career opportunities, collaborative environment, growth trajectory, and market leadership.
• Ensure consistent external and internal representation of the Winston Taylor brand across all recruiting touchpoints.
• Create and manage recruiting-focused marketing content, including: Lateral recruiting collateral, Recruiting microsites and web content, Attorney testimonials and success stories, Videos and social media campaigns, Practice and office profiles, Digital advertising and email campaigns, Event marketing materials.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field required.
• 5+ years of experience in marketing, communications, recruiting marketing, talent brand, employer branding, or professional services marketing preferred.
• Ability and willingness to travel as needed to support business objectives required.
• Must live within a commutable distance to a firm office with the ability to come into the office 3-4 days per week.
• Demonstrated experience developing integrated marketing campaigns and content strategies.
• Experience managing multiple stakeholders and projects in a fast-paced environment.
• Exceptional writing, editing, storytelling, and messaging capabilities.
• Strong strategic thinking and project management skills.
• Experience with digital marketing, social media, email marketing, and content management platforms.
• Develop innovative campaigns that increase awareness and engagement among targeted lateral candidates.

Preferred

• Advanced degree or relevant professional certifications preferred.
• Law firm, legal recruiting, professional services, or talent acquisition marketing experience strongly preferred.

Benefits

• Winston offers comprehensive benefits that provide a full spectrum of coverage and support for our full-time employees and their families. Additional information about benefits and rewards can be found here .