Healthcare Recruitment and Marketing Coordinator

Responsibilities

• Recruitment and Outreach :
• Develops and executes coordinated recruitment campaigns to promote healthcare and health sciences pathway programs and events to prospective students, families, school counselors, and community partners.
• Collaborates with UW-Platteville admissions and recruitment staff to integrate healthcare-focused messaging and experiences into existing campus visit days, recruitment events, and prospective student communications.
• Builds and maintains relationships with area high schools, counselors, educators, community organizations, and regional healthcare partners to increase awareness of healthcare education pathways.
• Coordinates healthcare-focused recruitment experiences that connect prospective students with appropriate faculty, staff, academic programs, and partner institutions, including providing information on academic programs, admissions processes, and healthcare education pathways.
• Serves as a liaison among UW-Platteville recruitment and admissions offices and corresponding departments at academic partner institutions to coordinate joint promotion of shared and collaborative programs.
• Plans, coordinates, and evaluates healthcare-focused recruitment events and outreach activities to support enrollment goals.
• Tracks, analyzes, and reports on recruitment activities, engagement, and outcomes to support grant deliverables, enrollment goals, and continuous improvement, using data to evaluate the effectiveness of recruitment strategies and recommend improvement.
• Marketing and Communications :
• Develops and implements coordinated marketing campaigns that strengthen the visibility and reputation of UW-Platteville healthcare and health sciences programs.

Requirements

• Bachelor’s degree in marketing, communications, business or related field.
• Minimum of one year of professional experience in marketing, communications, recruitment, admissions, or a related area, preferably in a higher education or healthcare setting.
• Demonstrated experience developing and implementing marketing campaigns and creating effective print and digital content.
• Experience using social media platforms for organizational or institutional promotion.
• Strong collaboration and relationship-building skills, including the ability to work effectively across institutional departments and with external academic, healthcare, media, school, and community partners.
• Excellent written, verbal, and interpersonal communication skills.
• Demonstrated organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• Ability to work independently while coordinating effectively with established marketing, communications, admissions, and recruitment teams.
• Proficiency with Microsoft Office and commonly used digital communication, content management, and marketing tools.
• Skilled in conducting presentations for small and large groups.

Benefits

• This position is benefit and paid leave eligible, with employment contingent on grant funds expected through June 2031 with the possibility of continuation beyond the grant timeframe if funding available.