Real Estate Marketing Specialist

Responsibilities

• Develop, coordinate, and execute marketing strategies and materials for agricultural real estate listings and related Ag Services offerings.
• Create professional print and online media materials, including flyers, brochures, presentations, PowerPoint slideshows, digital advertisements, property summaries, and other promotional content.
• Create and edit video content showcasing agricultural real estate properties, including incorporating drone footage, graphics, text, music, transitions, and other visual elements.
• Develop and publish social media content across platforms including Facebook, LinkedIn, X, and YouTube to promote real estate listings and Ag Services initiatives.
• Coordinate and oversee the online auction platform utilized for agricultural real estate transactions.
• Execute marketing campaigns across channels (email, digital, branch, paid media, etc.) for First Mid Ag Services.
• Maintain and update the First Mid Ag Services website, ensuring listing information and marketing content is accurate, current, visually appealing, and consistent with brand standards.
• Assist the Designated Managing Broker in cataloguing real estate listings and confirming appropriate documentation is held for audit purposes.
• Administer the auction software platform on behalf of First Mid Ag Services including accepting bids.
• Represent the Bank and provide leadership in key community activities and committees. Participate in professional associations, attend conventions, conferences and seminars.

Requirements

• Bachelor’s degree in Marketing, Communication, Business or related field preferred
• Illinois Real Estate Broker’s License
• 2+ years of experience working in legal, banking, real estate, or agricultural service industry.
• 2+ years of experience in marketing, campaign coordination or related roles
• Familiarity with marketing channels (email, digital, social, paid media)
• Attention to detail and ability to manage multiple timelines
• Ability to work with a significant amount of detailed information in an accurate, timely and confidential manner.
• High level of interpersonal skills to interact with customers and potential customers in a professional manner.
• Adequate knowledge of both internal policies and procedures and the respective state and federal laws and regulations governing departmental functions to ensure performance of individual job duties within the proper control environment.
• Software applications used include Microsoft products, Bidwrangler auction platform, Wordpress, iMovie

Benefits

• Competitive health, dental & vision coverage with HSA match
• 401(k) with employer match + Employee Stock Purchase Plan
• Generous PTO, paid holidays & parental leave
• Tuition reimbursement & performance-based bonuses
• Visit our Total Rewards page to see our full list of benefits