Public Sector Field Marketing Manager

Responsibilities

• Develop and execute industry-specific marketing plans that align with U.S. Federal, State, Local, and Education (SLED) sales strategies to drive pipeline growth, customer acquisition, and revenue, with additional support for Canada Public Sector sales strategies.
• Serve as the primary marketing partner to Public Sector Sales leadership, translating business priorities and go-to-market strategies into targeted, measurable marketing programs.
• Provide market insights and public sector-specific requirements to Product Marketing, Content Marketing, Digital Marketing, Brand, and Campaigns & Events teams to ensure marketing initiatives address the unique needs of government buyers.
• Partner with Sales to analyze pipeline performance, identify opportunities and gaps, and develop targeted marketing initiatives that increase qualified leads, marketing-qualified leads (MQLs), and conversion rates.
• Lead the planning, execution, and optimization of account-based marketing (ABM) campaigns that support new customer acquisition and revenue growth within existing public sector accounts.
• Plan and execute virtual and in-person events that generate qualified pipeline, accelerate sales opportunities, and strengthen customer relationships across Federal and SLED markets.
• Customize and deploy enterprise marketing campaigns developed by the Campaigns & Events team to meet the unique needs of Public Sector Sales teams and target accounts.
• Collaborate with Content Marketing, Brand, and Sales to build strategic partnerships and strengthen SANS' presence within the federal and public sector cybersecurity community.
• Partner with the Campaigns team to drive registration and promotion for customized marketing programs and events targeting strategic public sector accounts.
• Measure, analyze, and report on campaign and event performance, providing data-driven insights and recommendations to optimize marketing effectiveness and return on investment.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with a strong focus on field marketing, demand generation, account-based marketing (ABM), or sales enablement.
• Proven experience developing, executing, and optimizing integrated marketing campaigns from strategy through implementation.
• Demonstrated creativity, innovation and quality execution in developing targeted marketing programs that drive engagement and measurable business results.
• Experience partnering closely with U.S. Federal Sales teams to drive pipeline growth, customer acquisition, and revenue.
• Solid understanding of the U.S. Federal procurement process, government buying cycles, and public sector purchasing requirements.
• Experience supporting go-to-market strategies for the U.S. Federal and/or State, Local, and Education (SLED) markets.
• Proficiency with Salesforce CRM and experience leveraging CRM data to support marketing initiatives and performance reporting.
• Experience with marketing automation platforms and digital marketing tools.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred

• Experience marketing cybersecurity, technology, SaaS, or professional education solutions to U.S. Federal agencies and/or SLED organizations.
• Experience developing and executing account-based marketing (ABM) strategies for public sector customers.
• Familiarity with government contract vehicles, procurement channels, and public sector marketing best practices.
• Demonstrated success planning and executing executive briefings, government events, conferences, and industry trade shows.
• Entrepreneurial mindset with a proactive, hands-on approach to problem-solving and execution.

Benefits

• Financial Benefits : Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
• Health & Wellness : Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
• Time Off & Flexibility : Generous paid time off, including volunteer time.
• Learning & Development : Access to professional development and SANS training opportunities.
• Flexibility and Balance at SANS
• We support our colleagues with the tools and flexibility they need to thrive, both professionally and personally. As a primarily remote work environment, we are committed to maintaining strong connections, collaboration, and a vibrant culture across virtual teams. While most roles operate remotely, some positions may require occasional in-person presence depending on role-specific or business needs.