Public Relations Manager

Responsibilities

• Own a multi-year media strategy tied to Xpanner's roadmap and vision — mapping upcoming milestones (customer deployments, new equipment and verticals, product launches, funding, IPO readiness) to a communications calendar so coverage builds into one cumulative story.
• Publish selectively — choosing the right outlets, journalists, and timing for each milestone across trade, business, technology, energy, and financial press, prioritizing credibility and lasting impact over volume.
• Build and maintain trusted relationships with key journalists, editors, and industry analysts covering construction, renewable energy, robotics/AI, and business and finance.
• Maintain a messaging framework and coverage record so every new story reinforces what came before and stays consistent with our long-term positioning.
• Develop executive thought leadership — bylined articles, speaking opportunities, and spokesperson preparation for our founders and leaders.
• Counsel leadership on timing and disclosure, including when to hold a story, and lead crisis and issues communications.
• Manage any external PR agency and measure success by the quality and reach of coverage among target investor and customer audiences, not by volume of hits.
• Align the public narrative with Xpanner's equity story in partnership with the CEO, Finance, and Korea HQ, so our media record serves as credible third-party validation for prospective investors.
• Equip leadership and Sales with the record you build — press kits, curated coverage, and narrative inputs for investor updates, fundraising materials, and customer conversations.
• Support IPO-readiness work alongside the Head of Finance, bringing disclosure discipline to external communications and laying the groundwork for future public-company communications.

Requirements

• 7+ years in public relations or corporate communications, including senior in-house or agency roles owning the long-term media narrative for a technology, industrial, or energy company.
• A multi-year track record of building a sustained media presence — a portfolio showing coverage that built cumulatively around company milestones, not one-off hits.
• Strong understanding of construction, heavy equipment, renewable energy, or industrial technology, and the business fluency to speak credibly about our model (retrofit automation, subscription-based AaaS) with journalists and investors.
• Established relationships with top-tier business, technology, and trade media.
• Sound strategic judgment on outlet selection, timing, and disclosure, with experience advising founders or C-level executives and handling confidential, market-sensitive information.
• Exceptional writing and storytelling skills — able to turn complex technology and business progress into clear, credible narratives.
• Founder’s mentality: Proactive, adaptable, and comfortable building processes in a fast-paced, high-growth environment.

Preferred

• Experience communicating to both investors and enterprise customers, ideally supporting a fundraising round, pre-IPO program, or a company’s transition to public reporting.
• Background in construction tech, robotics, AI, clean energy, or other hard-tech sectors.
• Familiarity with financial communications and disclosure practices.
• Proficiency in Korean to communicate with Korea HQ stakeholders and support cross-border messaging.