Public Relations Manager

Manhattan Beach, CA (Unknown)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own NA and regional PR for game titles, shaping launch and ongoing media strategy with cross‑team alignment to hit KPI targets.

  • Responsibilities: Develop PR strategies for current and upcoming titles and launches in North America, coordinating across regional teams.
  • Responsibilities: Create product marketing plans for launches and manage execution of all tactical components.
  • Responsibilities: Build and maintain media relationships and craft high quality press materials and responses.

Job Description

Own the North America and cross‑regional PR for Pearl Abyss titles, drive launch and ongoing PR strategy, and ensure cross‑team alignment to hit KPI outcomes.

  • Responsibilities: Develop public relations strategies for current and upcoming titles, launches, and promotions in North America regions.
  • Responsibilities: Create strategically driven product marketing plans for launch titles and oversee implementation of all tactical components.
  • Responsibilities: Maintain exceptional media and earned creator relationships to secure coverage.
  • Responsibilities: Organize promotional events, press conferences, tours, visits, and exhibitions to drive earned media and visibility.
  • Responsibilities: Analyze media coverage and develop responses where needed to protect or boost reputation.
  • Responsibilities: Develop weekly, monthly, quarterly and annual media activity reports to track performance and inform decisions.
  • Requirements: Minimum 3-5 years in public relations in videogames or an industry adjacent field, agency or in‑house.
  • Requirements: Bachelor’s degree in media, public relations, marketing or related field.
  • Requirements: Extensive knowledge and interest in video gaming and interactive entertainment.
  • Requirements: Proven track record of successful PR activities and earned media planning.
  • Requirements: Excellent written and oral communication, strong analytical and presentation skills.
  • Requirements: Advanced proficiency in MS Office, especially PowerPoint and Excel.
  • Nice_to_have: Experience launching AAA PC or Console titles in the US/EU regions.
  • Nice_to_have: Experience with online/digital marketplaces and digital content launch strategies.
  • Nice_to_have: Korean language proficiencies.
  • Benefits: Health Care Plan (Medical, Dental & Vision) 100% covered for you and up to 3 dependents.
  • Benefits: 401K with company matching up to 5% and life insurance options.
  • Benefits: Personal development wallet and lifestyle allowances to support growth and wellness.
Pearl Abyss America logo

Pearl Abyss America

Pearl Abyss America, Inc. is a developer and publisher of entertainment software. We support breathtaking games that are unimaginable to others. We believe in creating games and experiences for our global player community. We create extraordinary game experiences for our millions of players everywhere by bringing together talented people that love to combine their passion, creativity and innovation.Founded in 2018, Pearl Abyss America Inc. is a wholly owned subsidiary of Pearl Abyss and located in Manhattan Beach (Los Angeles, CA).About Pearl AbyssPearl Abyss is a game company that aspires to create a new, exhilarating, unforgettable adventure and experience. Our portfolio of games includes Black Desert. Pearl Abyss is focused on developing the next highly anticipated releases in Crimson Desert, DokeV, and PLAN 8.Founded in 2010, Pearl Abyss has studios and offices in Anyang, South Korea, Amsterdam, Netherlands and Los Angeles. Pearl Abyss is a publicly traded company on the Korea Exchange in South Korea.

Founded in 2018
Manhattan Beach, California, USA
47 employees

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$45.9K
Traffic Source Mix
Search
47.3%
Direct
47.8%
Referral
3.1%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~47

Marketing Team

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