PR Measurement & Analytics Intern (Spring 2027)

Responsibilities

• Media Monitoring & Tracking: Track, log, and monitor media coverage across traditional (TV, radio, print) and digital/social media platforms using industry tracking tools and services.
• Data Entry & Database Management: Build, update, and maintain media placement databases, press clipping logs, and media lists.
• Data Quality, Analysis & Reporting: Review coverage records for accuracy, identify duplicate placements, analyze trends, and help prepare client reports that explain results and their implications, with guidance from the strategy and analytics team.
• Process & Tool Investigation: Research and test new media tracking services, tool evolutions, and reporting methods.
• Team & Campaign Collaboration: Participate in internal team and client meetings, assist with daily reporting deadlines, research news releases and fact sheets, and share measurement updates with account teams.

Requirements

• Currently enrolled as an undergraduate student (Junior or Senior standing preferred) in good academic standing at an accredited college or university within Central Ohio.
• Availability to work in Columbus, OH.
• Majoring in Public Relations, Strategic Communication, Marketing, Journalism, or a related field.
• Minimum GPA of 3.0 preferred.
• Ability to commit 15–20 hours per week during the Spring 2027 semester while managing coursework.
• Eligible to receive college internship credit (if applicable).