Press Director, Americas

Responsibilities

• Define and own Americas PR strategy to strengthen brand visibility, desirability, and authority.
• Ensure PR narratives ladder seamlessly into broader brand and communication strategies across the US market.
• Build frameworks, playbooks, and processes that ensure PR excellence and consistency.
• Act as a strategic advisor to the Founder, and senior leadership on brand narrative and cultural storytelling.
• Lead and evolve the PR function to set industry benchmarks in storytelling, influence, and thought leadership.
• Build and maintain strong relationships with global editors, key media, creators, and cultural voices.
• Lead PR for major product launches, brand milestones, founder initiatives, and purpose-driven campaigns.
• Architect storytelling initiatives that strengthen brand values around innovation, inclusivity, and ethics.
• Represent Huda Beauty in high-level communications, including founder media preparation, interviews, messaging, and press opportunities.
• Partner with internal communications to ensure internal narratives align with external brand storytelling.

Requirements

• Bachelor’s or Master’s degree in Communications, Public Relations, Marketing, or related field.
• 8+ years of experience in public relations, preferably in beauty, luxury, fashion, or lifestyle.
• Proven success leading large-scale global PR campaigns.
• Deep understanding of classic and digital media landscapes.
• Established global network of editors, journalists, creators, and talent reps.
• Strong crisis communication, storytelling, and leadership skills.
• Excellent project management and cross-functional collaboration abilities.
• Multilingual and American market experience is a plus.

Preferred

• Multilingual and American market experience is a plus.

Benefits

• Monthly “Self-Love Days” – at company discretion
• 401(k) matching contributions
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Hybrid working schedules (home & office)
• Quarterly product gifting