Project Manager -Paid Search

Responsibilities

• Support the setup, launch, and ongoing management of paid search campaigns across Google Ads and Microsoft Advertising.
• Build and maintain campaign structures, including campaigns, ad groups, keywords, and extensions aligned with best practices and business priorities.
• Manage day-to-day account operations, including bid adjustments, keyword optimization, and budget pacing.
• Conduct quality assurance checks to ensure campaigns, promotions, and offers are accurately implemented.
• Set up and manage promotional offers aligned with merchandising and pricing strategies.
• Monitor campaign performance and optimize toward key performance indicators including CTR, CPC, CPA, conversion rate, and ROAS.
• Conduct keyword research and competitor analysis to identify opportunities for growth and efficiency.
• Partner with cross-functional teams to enhance product feeds and improve the performance of product-based search campaigns.
• Support testing initiatives across ad copy, audience targeting, bidding strategies, and landing page experiences.
• Analyze performance data and develop recurring reports that highlight results, trends, and optimization opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 2+ years of experience in an analytics-heavy role, including marketing, analytics, finance, or economics.
• Demonstrated experience optimizing campaigns against key performance metrics such as CTR, CPC, CPA, and ROAS.
• Familiarity managing paid search campaigns across Google Ads, Bing, and other search platforms.
• Experience with keyword research, bid management, and campaign structure development.
• Proficiency in Microsoft Excel, including pivot tables, VLOOKUPs, and charts/graphs.
• Experience with marketing technologies and platforms such as Google Ads, Google Merchant Center, Adobe Analytics, Tableau, Power BI, or similar tools.
• Proven ability to manage multiple campaigns and competing priorities while maintaining strong attention to detail.

Preferred

• Paid media experience.
• Google Ads Certification and/or Microsoft Advertising Certification.
• Experience with product feed management and shopping campaigns, including Google Merchant Center.
• Familiarity with bid automation tools or scripts.
• Experience working in retail, eCommerce, or high-volume transactional environments.
• Exposure to campaign testing methodologies and optimization strategies.
• Experience collaborating with cross-functional teams in a matrixed organization.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
• The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, business considerations, geography, and internal equity.