Responsibilities

• Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards).
• Create QA campaign setups, or AI-based workflows, automated bidding, predictive audience targeting and dynamic creative optimizations
• Develop and implement campaign strategies in collaboration with cross-functional teams.
• Analyze complex campaign data, interpret AI-driven insights, and recommend optimizations to maximize ROI and achieve KPIs.
• Oversee campaign budgets, pacing, and bid strategies for multiple projects.
• Troubleshoot and resolve advanced campaign delivery and performance issues.
• Guide reporting automation, workflow improvements, and process scaling initiatives.
• Prepare and present detailed performance reports, highlighting actionable recommendations.
• Mentor and train junior analysts and associates.
• Ensure compliance with brand guidelines, privacy regulations, and platform policies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4+ years of hands-on experience in paid media and programmatic campaign management.
• Advanced proficiency with DV360, The Trade Desk, Amazon DSP, CM360, and other ad tech delivery and reporting platforms.
• Strong analytical, communication, and project management skills.
• Excellent organizational and multi-tasking skills
• Proven ability to work independently and lead collaborative projects.

Preferred

• Certifications in programmatic platforms (e.g., DV360, The Trade Desk).
• Experience with AI copilots, automation dashboards, and campaign setup tools.
• Advanced understanding of data feeds, APIs, and ad reporting systems.
• Proficiency with data visualization tools and advanced Excel skills.