Program Manager- Paid Search

Responsibilities

• Own end-to-end execution of paid search programs across Google Ads and Microsoft Ads, including campaign structure, targeting, bidding, and optimization.
• Develop scalable campaign strategies aligned with business objectives, product priorities, and growth goals.
• Manage budget pacing and spend allocation to maximize performance and achieve monthly and quarterly targets.
• Monitor and analyze campaign performance, identifying opportunities to improve ROAS, CPA, CTR, conversion rates, and overall business impact.
• Conduct keyword research, expansion, and refinement strategies to capture incremental demand and improve campaign efficiency.
• Design and execute A/B tests across ad copy, landing pages, bidding strategies, and audiences to drive continuous improvement.
• Partner with Marketing, Merchandising, Pricing, and Analytics teams to support promotions, seasonal initiatives, product priorities, and customer acquisition strategies.
• Develop recurring reports and dashboards that translate performance data into actionable insights and recommendations for stakeholders.
• Evaluate emerging platform capabilities, automation opportunities, and industry trends to identify new ways to improve performance and drive growth.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in digital marketing, paid media, or performance marketing.
• Proven experience independently managing paid search campaigns across Google Ads and Microsoft/Bing Ads.
• Strong knowledge of campaign structure, keyword strategy, bid management, targeting, and search performance analysis.
• Demonstrated success improving ROAS, CPA, conversion rates, and other performance metrics through data-driven optimization.
• Experience conducting, analyzing, and applying A/B testing results to improve campaign performance.
• Experience with product feeds and shopping/search-based advertising programs.
• Advanced Microsoft Excel skills, including pivot tables, VLOOKUPs, and data visualization.
• Experience using marketing analytics and reporting platforms such as Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.

Preferred

• Experience managing Paid Search programs within an ecommerce or retail environment.
• Experience with feed management platforms such as DataFeedWatch or Feedonomics.
• Experience with bid management and automation platforms such as SA360 or Skai.
• Knowledge of attribution modeling and incrementality testing methodologies.
• Experience building dashboards in Tableau, Power BI, or Looker.
• Google Ads and/or Microsoft Advertising certifications.
• Experience partnering with Merchandising and Pricing teams in promotional or seasonal business environments.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!