5 months ago
Sr. Specialist Product Marketing
TP-Link Systems Inc.
Irvine, CA (On-site)Full time$95K/yr – $125K/yr
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Sr. Specialist Product Marketing
Irvine, CA (On-site)
$95K/yr – $125K/yrSenior Level5+ years expFull time
Posted 5 months ago
Job Summary
Drive end-to-end consumer networking product launches by aligning cross-functional teams around a clear story and assets.
- Own go-to-market plans and master launch briefs translating complex networking tech into consumer benefits.
- Must-have: 5+ years in product marketing or product management with experience in networking or consumer electronics.
- Standout: Proven cross-functional launch leadership and asset creation (landing pages, Amazon A+ content, decks).
Job Description
Drive end-to-end consumer networking product launches by aligning cross-functional teams around a clear story and assets.
- Lead the go-to-market planning process for new consumer networking products
- Develop master launch briefs that define the product story, positioning, messaging, and channel strategy
- Coordinate cross-functional launch execution with product management, marketing, sales, and e-commerce teams
- Ensure all launch materials and messaging remain consistent across channels
- Translate complex networking technologies into clear consumer benefits
- Develop product positioning, messaging frameworks, and key selling points
- Create compelling product narratives that resonate with both technical and non-technical audiences
- Own the development of high-impact product assets including:
- Amazon A+ content
- Product landing pages
- Launch presentations
- Sales enablement materials
- Digital marketing assets
- Packaging assets
- Partner with design and content teams to deliver high-quality marketing materials
- Work closely with product managers to understand technical features and product roadmaps
- Partner with marketing and digital teams to execute campaigns and content strategies
- Support sales teams with messaging, product education, and launch materials
- Drive alignment across teams to ensure a clear and consistent product story
- Monitor competitive products, messaging, and positioning in the consumer networking market
- Identify opportunities to strengthen product positioning and differentiation
- Use market insights to help shape product messaging and launch strategies
- Experience with networking products and other connectivity products in consumer technology
- 5+ years of experience in product marketing, product management, or marketing strategy
- Strong storytelling and messaging development skills
- Experience creating marketing assets such as product pages, launch decks, and e-commerce content
- Ability to translate technical features into clear customer benefits
- Excellent communication and collaboration skills
- Strong organizational skills and ability to manage multiple projects
- Think strategically but is comfortable executing day-to-day marketing work
- Is curious about technology and enjoys learning complex products
- Communicates clearly and builds strong working relationships
- Works well in a fast-moving environment
- Experience creating Amazon A+ or e-commerce product content
- Experience working in cross-functional product launch teams
- Familiarity with consumer retail or online marketplace channels
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- 15 days accrued vacation
- 11 paid holidays
- Bi-annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. For career-related inquiries, please contact hr.usa@tp-link.com.
Salaries
Posted range
$95K/yr – $125K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
21 (7% of company)
Median Career Experience
14 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
7
People
Marketing Leadership
Anthony D. Jones, MBA
Senior Product Marketing Manager
At the company for 1 year 1 month
Brandon Wong
Senior Product Marketing Manager
At the company for 1 year 2 months
Sandra Polvi
Senior Product Marketing Manager
At the company for 1 year 3 months
Scott Seifen
Channel Marketing Manager
At the company for 1 year 3 months
Traffic Signals
Monthly Visitors
11.5M
Monthly Google Ads Budget
$14.8K
Traffic Source Mix
Search
67.3%
Direct
27.7%
Referral
4%
Social
0.6%
Paid
0.3%
Headcount Trend
Current headcount: ~320