Product Marketing Specialist - Switchboards
ABB
Atlanta, GA (Remote)
$101K/yr - $161K/yrIn-houseFull-timeMid level8+ years exp.
3 hrs ago
Senior Product Marketing Manager
Redmond, WA (Hybrid)
$106K/yr – $223K/yrSenior Level5+ years expFull time
Posted 3 months ago
Job Summary
Own ISV segmentation and partner enablement to scale Windows silicon ecosystems and drive long-tail app adoption.
- Windows AI & Agentic Platform ownership: drive ISV segmentation, prioritization, and adoption with compelling value props and decks.
- Partner with hardware vendors to launch a unified, always-on Windows ISV program and scale Arm compatibility.
- Lead market research and an ISV advisory board to validate concepts, gather feedback, and inform roadmaps.
Job Description
- Build the strategy and execution plan to scale the long tail of ISVs building on various silicon , including ISV segmentation, prioritization and driving adoption of Windows AI & Agentic platform with compelling value props and pitch decks.
- Partner with multiple Independent Hardware Vendors’ ISV programs and join forces to launch a unified and always on Windows ISV program.
- Drive market research to gather rich insights. Establish and manage ISV & Developer Advisory Board – a consortium of consumer and commercial ISVs and developers partnering with multiple stakeholders to facilitate early concept/product feedback and roadmap validation.
- Identify compelling user scenarios, lead storytelling and demo showcases across key marketing moments highlighting 3P app capabilities and Windows platform capabilities.
- Establish gives/gets for ISVs and market differentiated use cases on user-facing marketing channels and collaborate with PR for joint press releases across 1P and 3P channels.
- Scale Arm compatibility strategy & execution to cover long tail ISVs across consumer, commercial and LoB Apps
- Champion the Windows business and brand internally to build organizational understanding of key customers, business drivers and the strategic role Windows plays for Microsoft .
- Embody our Culture & Values
Microsoft
Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.
Salaries
Posted range
$106K/yr – $223K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6,377 (3% of company)
Median Career Experience
21 years
Median Tenure
14 years
Marketing Roles Posted (Last 30 Days)
44
People
Founders / CEO
Marketing Leadership
Takeshi Numoto
Executive Vice President and Chief Marketing Officer
At the company for 28 years 11 months
Liza Magee
Chief of Staff for the Consumer Chief Marketing Officer & Executive Vice President, Microsoft
At the company for 18 years 5 months
Paige Johnson (she/her)
Vice President, Education & Media Industry Marketing
At the company for 5 years 4 months
Matt Barlow
Corporate Vice President of Marketing, Windows and Surface Devices
At the company for 26 years 3 months
Funding
Total Funding
$1M
Last Raise
$1M
Post IPO Equity, 3 years ago
Funding History
- Dec 2022Post IPO Equity
- Jan 2020Post IPO Equity
- Sep 1981Series Unknown • $1M
Traffic Signals
Monthly Visitors
1.3B
Monthly Google Ads Budget
$5.2M
Traffic Source Mix
Search
33.6%
Direct
56.9%
Referral
7.3%
Social
0.4%
Paid
1.2%
Headcount Trend
Current headcount: ~225.8K
Recent News
Links
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