Responsibilities

• Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA
• Help shape our enterprise ICP and motion into a focused, repeatable GTM
• Own our Governance story: how we position things like secure auths, identity management, and safety with agent use
• Shape our talk track around Zapier's differentiators like fluid determinism, and how they show up in the product
• Work with our customer advocacy team on case studies and proof points that make the platform tangible for enterprise buyers
• Bring product-level depth to competitive deals, grounding "why Zapier wins" in specific workflows and features
• Collaborate with PMMs across narrative and product on positioning, launches, and the stories that support enterprise deals
• Partner with product and sales to shape and close enterprise opportunities on new platform capabilities
• Translate product updates into field-ready materials with revenue enablement, and feed deal feedback back to product on commercial readiness

Requirements

• You've landed product-market fit for a new product before, turning pricing and packaging experiments into a repeatable motion that reached real customers and closed revenue
• You bring deep product and technical depth - you understand how an MCP or agent-based workflow works and can explain it in plain language for a C-level buyer
• You have 8+ years in product marketing with meaningful time supporting enterprise sales
• You're entrepreneurial at enterprise scale - you move quickly with the rigor enterprise deals require, and stay close to what buyers actually need
• You use data to form strong opinions from customer conversations, deal feedback, and packaging experiments, then bring a clear point of view into the room to drive decisions
• You're comfortable collaborating async, with clear written updates, tight docs, and strong follow-through
• You actively use AI tools to work more efficiently - ideally you've built automations yourself
• You're comfortable with enterprise buyers: shaping proposals, supporting demos, and turning customer feedback into product and GTM inputs - credible with both executives and end-users