Senior Global Product Marketing Manager - Search Ads at TikTok | New York City, NY | $122K/yr – $288K/yr

TikTok

Senior Global Product Marketing Manager - Search Ads

New York City, NY (On-site)

$122K/yr – $288K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the GTM and commercialization flow for new Search Ads products, turning market signals into a scalable product and sales motion that accelerates advertiser ROI.

GTM & Commercialization: Define value props, segments, and monetization for new Search Ads offerings and drive adoption at scale.
Product Strategy Alignment: Synthesize market and advertiser data to influence the Search Ads roadmap with cross-functional partners.
Scalable Growth & Adoption: Identify macro trends and vertical opportunities, building playbooks to accelerate penetration and revenue growth.

Job Description

Responsibilities

Lead Go-To-Market (GTM) & Commercialization: Design and execute comprehensive GTM strategies for new Search Ads products and features, defining value propositions, target segments, and monetization approaches.
Influence Product Strategy: Act as a strategic advisor to Product and Engineering leadership by synthesizing market trends, competitive intelligence, and complex advertiser data to directly shape the Search Ads product roadmap.
Drive Scalable Business Growth: Scale beyond account-level analysis to identify macro-trends, white-space opportunities, and vertical-specific strategies that accelerate market penetration and maximize advertiser ROI.
Cross-Functional Alignment & OKR Leadership: Serve as the strategic partner between Product and Sales teams. Establish shared OKRs and build cohesive operating rhythms to drive Search Ads revenue growth.
Design Operational Frameworks: Develop and scale search activation strategies. Identify barriers to product adoption and design scalable solutions to improve advertiser onboarding and campaign performance
Drive Best Practices Adoption: Design strategic playbooks and frameworks and drive adoption, empowering Sales teams and advertisers to maximize performance at scale.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval