Senior Product Marketer at HubSpot | USA | $108K/yr – $162K/yr

Senior Product Marketer

USA (Remote)

$108K/yr – $162K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the Marketing Hub product story from positioning to GTM launches, while arming sales with captivating assets and deep product literacy for a PLG SaaS.

Own positioning, messaging, personas, and use cases for Marketing Hub.
Lead go-to-market strategy and launch assets, including naming, enablement, and customer comms.
Create and curate content (case studies, decks, videos, playbooks) to fuel sales and marketing impact.

Job Description

Responsibilities

Work closely with Product to define the positioning and value proposition for HubSpot’s Marketing Hub features, educating the company, our prospects, and customers on the jobs it solves for, use cases it helps with, how it is differentiated, and more.
Own the value proposition, positioning, messaging, customer persona, and use cases.
Build and execute a go-to-market strategy for Marketing Hub product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications.
Identify, develop, and manage the creation of a variety of content types (written, videos, presentations, etc.) as needed to fuel sales and marketing success.
Own the positioning on product pages, sales enablement materials, and product-related content.
Be the product expert, evangelist, and advocate of our Marketing Hub product across internal and external audiences. Present at key events and conferences.
Produce inspiring showcase assets that excite customers, drive awareness of our Marketing Hub innovations, and communicate our unique capabilities. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white papers, demos, and more.

Requirements

Roughly 5+ years of product marketing experience , with demonstrated experience running positioning and launch strategy for a SaaS or Product-Led Growth technology company.
A history and track record of not just working cross-functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches.
Are a skilled storyteller and customer-centric in your approach to marketing
A point of view on product positioning and product launches done well and what great looks like.
Great project management skills, including strong communication around project timelines, responsible individuals, and status
Are a compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills
An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio.
HubSpot product knowledge is a strong advantage in this role

Benefits

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

HubSpot

3.9 Glassdoor

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.HubSpot's award-winning culture has been recognized by Glassdoor, Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Amsterdam, Berlin, Bogota, Dublin, Ghent, London, Madrid, Paris, San Francisco, Singapore, Sydney, Tokyo and Toronto. To learn more about HubSpot, visit www.hubspot.com and to join our team, visit www.hubspot.com/careers

Founded in 2006

Cambridge, Massachusetts, USA

12K employees (1,531 in marketing)

hubspot.com

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