Responsibilities

• Define differentiated positioning and messaging frameworks for WanderOS that make the value obvious to every operator segment, from independent hosts to large property management and hospitality businesses.
• Own buyer segments, operator personas, and the competitive landscape, and use them to shape product strategy and priority audiences.
• Partner with Product and GTM leadership to establish value propositions that drive adoption, expansion, and long-term retention.
• Own our tiered go-to-market launch system end to end. Tier 1 launches (six-week lead time): full launch video with shorter cuts for ads, dedicated product sub-page, dedicated emails to customers and prospects, distribution across every relevant channel, full sales enablement, and a full launch plan.
• Tier 2 (two weeks): shorter or animated video, dedicated email, one-pager for Sales and CS, social posts.
• Tier 3 (one week): dedicated customer email or inclusion in the monthly product update.
• Set launch tiers with the CMO and Product leadership, lock dates with product owners, and run cross-functional launch readiness across Product, Design, Video, Sales, Partnerships, Growth, and Support.
• Multiple launches per month, every month.
• Direct launch collateral: messaging decks, launch scripts and videos, sales enablement kits, operator testimonials, and website content that translate features into operator outcomes.
• Own event strategy for WanderOS (industry and Wander events) and our gifting strategy for leads and customers.

Requirements

• 8+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software, including experience leading product marketing or a team.
• Proven record building positioning and running demand generation and go-to-market campaigns with measurable pipeline and revenue impact.
• You have owned product communications and release messaging that drove real feature adoption.
• Strong analytical skills: research, segmentation, funnel analysis, performance measurement.
• Exceptional written and verbal communication. You can write the script, the email, the deck, and the board slide.
• Deep understanding of platform-led growth and the operational realities of the businesses our customers run.
• Hardcore. You set a high bar, move fast, and build teams that ship.

Preferred

• Background in travel, hospitality, vacation rentals, or property management.
• Experience marketing operational or workflow software, or AI products, to business users.
• Familiarity with modern product analytics, A/B testing frameworks, CRM segmentation, and lifecycle marketing. HubSpot experience a plus.

Benefits

• Health, dental, and vision coverage.