Product Marketing (GTM)

New York, USA (Hybrid)

$180K/yr – $230K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Clay’s product marketing to build GTM foundations, buyer insights, and sales enablement at scale.

  • Must-have: 5+ years of product marketing at high-growth B2B SaaS with complex products.
  • Standout: proven partnership with GTM leads and ability to optimize the revenue funnel using AI tools.

Job Description

Responsibilities
  • Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
  • Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
  • Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
  • Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
  • Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
  • Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
  • Build systems that work as we grow - Create simple, repeatable processes within Product Marketing that won’t break as the company gets bigger
  • Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
Clay Labs logo

Clay Labs

4.8 Glassdoor

✨ The creative tool for growth | Go to market with unique data - and the ability to act on it

Founded in 2017
New York, New York, USA
1.1K employees (129 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$177.8K
Traffic Source Mix
Search
34.3%
Direct
59.4%
Referral
4.5%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
70 (7% of company)
Median Career Experience
11 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$202M
Last Raise
$100M
Series C, 9 months ago

Funding History

  • Jun 2025
    Series C • $100M
  • May 2025
    Secondary Market
  • Jan 2025
    Series B • $40M

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