Responsibilities

• Own end-to-end email marketing and lifecycle programs for USP–NF — nurture flows, product announcements, release-cycle communications, renewal journeys, and monthly newsletters. Build and optimize automated nurture journeys, segmentation strategies, and scoring models within Marketo. Track email program health metrics (deliverability, list hygiene, unsubscribe rate, engagement) and take corrective action as needed. [35%]
• Plan and execute digital marketing campaigns supporting the full USP–NF customer lifecycle — acquisition, activation, retention, and renewal. Apply established USP–NF messaging frameworks and positioning to produce audience-specific content and campaigns for customer segments (e.g., QC/QA, regulatory affairs, R&D, pharmacopeia specialists). Draft compelling content for email campaigns, newsletters, landing pages, and social media. [25%]
• Plan, execute, and optimize paid media campaigns for USP–NF — briefing, targeting, budget, creative direction, and performance — and brief and manage agency partners on larger campaigns when brought in for support. [15%]
• Monitor campaign performance using KPIs, dashboards, and analytics tools; provide insights and recommendations for continuous improvement. Conduct A/B testing across email subject lines, content, landing pages, and calls-to-action to improve open rates, click-through, and conversion. Maintain accurate campaign documentation, reporting, and performance summaries for internal teams. [15%]
• Manage a detailed, cross-channel marketing content calendar aligned to the USP–NF release cycle. Schedule and publish social content using tools such as Hootsuite. Coordinate content reviews, approvals, and asset delivery across internal stakeholders. Operate as the marketing point of contact for USP–NF across Product Management and Customer Success — driving alignment on messaging, timing, and audience. [10%]

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 4+ years of experience in digital marketing, product marketing, or email marketing in a B2B or subscription context.
• Hands-on experience owning lifecycle email programs end-to-end, including nurture flows, product announcements, and renewal journeys.
• Proficiency with marketing automation platforms (e.g., Marketo), including list segmentation, dynamic content, and journey building.
• Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations (e.g., Salesforce + Marketo).
• Demonstrated experience marketing a subscription or renewable product — including renewal campaigns, retention motions, and lifecycle analytics.
• Ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives.
• Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries.
• Experience with genAI tools like Claude, ChatGPT, Microsoft CoPilot, etc., for workflow improvements and automation.

Preferred

• Demonstrated ability to problem solve, prioritize, and get things done in a dynamic, cross-functional environment.

Benefits

• USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.