Product Marketing Manager HPE Private Cloud

Responsibilities

• Positioning, messaging, and value propositions for HPE Private Cloud solutions, translating capabilities into differentiated customer outcomes and proof points.
• Develop integrated go-to-market plans (audience, segments, use cases, routes to market) in partnership with product, sales, field marketing, and channel teams.
• Lead launches, refreshes, and lifecycle communications, including launch messaging, readiness, and cross-functional execution cadence.
• Create and maintain core marketing assets and sales enablement (web messaging, solution briefs, pitch decks, battlecards, FAQs, sales plays), ensuring consistency across platform narratives and motions.
• Partner with demand generation teams to shape campaigns, offers, and content journeys that drive awareness, consideration, and pipeline for priority segments and use cases.
• Own competitive intelligence and differentiation: monitor market trends, develop competitive positioning, and equip sales with clear talk tracks and objection handling.
• Collaborate with product and finance on packaging, pricing, and offer strategy; support business cases and value messaging that improve win rates and attach.
• Drive alignment across stakeholders (product, sales, geo/field, partners, AR/PR) by reviewing and standardizing messaging, ensuring clear briefs, and measuring program impact through closed-loop reporting and insights.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
• 8+ years of product marketing experience leading go-to-market for enterprise technology (private/hybrid cloud, infrastructure, platforms, or SaaS), with a track record of successful launches and pipeline impact.
• Proven ability to build compelling narratives and messaging frameworks that resonate with both technical and executive audiences.
• Demonstrated experience positioning complex offerings in competitive, fast-moving markets and influencing cross-functional teams without direct authority.
• Strong understanding of the private/hybrid cloud market landscape, buyer personas, and common enterprise use cases (e.g., modernization, governance, security, cost optimization, Saas).
• Exceptional written and verbal communication skills, including executive-level storytelling and presentations.
• Expertise building customer facing assets and activations (customer decks, solution briefs, battlecards, sales plays) and driving adoption through field readiness.
• Strong analytical skills and comfort using data to inform positioning and go-to-market decisions.
• Creativity and intellectual curiosity to break through market noise and earn attention.
• Strong project management, influencing, and cross-functional collaboration skills.

Benefits

• Health & Wellbeing
• We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development
• We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
• Unconditional Inclusion
• We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.