Responsibilities

• Own EPM Product Marketing.
• Own messaging, positioning, and launch strategy for the Enterprise Password Manager.
• Define how 1Password talks about credentials security for employees, service accounts, and AI agents.
• Tell the story clearly to analysts, IT buyers, security leaders, and sellers. The narrative has to work for practitioners and executives.
• Connect EPM’s story to the Unified Access platform narrative.
• Build Competitive Intelligence and Category Positioning.
• Own positioning and market leadership claims for EPM.
• Partner with Solutions Marketing on competitive differentiation. Know the competitive set cold: where they’re strong, where they’re not, and how to win against them.
• Track where the credentials security market is moving and keep 1Password’s messaging ahead of it.
• Enable the Field with Tools That Actually Get Used.

Requirements

• 7+ years of B2B SaaS product marketing, with direct experience in password management, enterprise vaulting, credentials security, or identity security.
• Working knowledge of broad cybersecurity concepts.
• You've repositioned a mature enterprise product. You know the difference between a messaging refresh and actually shifting how the market thinks about something.
• You can market to enterprise IT and security buyers: the admin managing rollout, the CISO approving the spend, and the security engineer evaluating the technical depth.
• A track record of winning in competitive markets by displacing incumbents, not just differentiating in an open field.
• You understand how credentials work beyond passwords: API keys, certificates, machine secrets, passkeys, and what it takes to issue credentials to AI agents.
• Working knowledge of enterprise IT: MDM, SSO, directory services, and where password management fits in the IAM stack.
• - You use AI to go faster, not to think less. You know what to hand off and what to own, and you can tell good output from output that still needs work.

Preferred

• Security certifications (CISSP, Security+, or similar).
• Experience developing thought leadership in a fast-moving category. 1Password has a team that produces content. This role provides the point of view.
• You've repositioned an established product category. There’s a real difference between entering a space and redefining it.

Benefits

• Health and wellbeing
• 👶 Maternity and parental leave top-up programs
• 🩺 Competitive health benefits
• 🏝 Generous PTO policy
• Growth and future
• 📈 RSU program for most employees
• 💸 Retirement matching program
• 🔑 Free 1Password account
• Community
• 🤝 Paid volunteer days
• 🏆 Peer-to-peer recognition through Bonusly
• 🌎 Remote-first work environment