Responsibilities

• Develop and execute end-to-end go-to-market strategies that drive feature adoption and partner success across TV, Film, and Informative content verticals.
• Influence the product roadmap by distilling market feedback; manage the full launch lifecycle from alpha/beta testing to global rollout.
• Create high-impact marketing materials, case studies, and educational resources that articulate the value of our product suite.
• Define KPIs and design measurement frameworks to evaluate the effectiveness of virtual events, IRL activations, and digital campaigns.
• Partner with Vertical Marketing Managers to integrate specific product solutions into broader industry-facing narratives.
• Identify and optimize B2B distribution channels to effectively reach, educate, and convert target audiences.

Requirements

• 5+ years of experience in product marketing
• Experience managing agencies and external partners
• Strong project management, organization, and cross-functional coordination skills
• Comfort working with data, metrics, and performance insights to inform decisions
• Excellent understanding of media publisher value proposition on TikTok

Preferred

• Proven experience running adoption campaigns for products (tech, platforms, tools, or creator products)
• Experience in the creator economy, media, entertainment, or platforms
• Experience working across multiple markets or regions
• Familiarity with lifecycle or lower-funnel marketing tied to product adoption

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).