Responsibilities

• Positioning and messaging: Turn customer problems and product capabilities into clear narratives for HRIS, People Systems, People Analytics, HR Operations, and CHRO buyers.
• Content and thought leadership: Personally create high-quality customer stories, POV pieces, webinars, guides, product narratives, landing pages, sales materials, and campaigns.
• Customer intelligence: Spend time with customers and prospects to understand how they describe their problems, why they buy, what alternatives they consider, and what triggers action.
• Product launches: Own the go-to-market motion for new products, capabilities, integrations, and use cases.
• Demand creation: Work with Demand Generation to continuously test messages, personas, offers, and campaigns that generate qualified conversations.
• Sales enablement: Give Sales the stories, proof points, competitive positioning, decks, and materials needed to move opportunities forward.
• Customer proof: Turn successful customer outcomes into case studies, quantified proof points, references, and reusable sales assets.
• Market and competitive intelligence: Understand how Aragorn fits against HR analytics platforms, integration platforms, HCM vendors, AI tools, and the status quo.
• Events and webinars: Build the narrative, content, and follow-up motions around industry events and create programs that generate ongoing demand.
• Website and digital narrative: Own how Aragorn communicates its platform, products, use cases, and customer outcomes across our website and other market-facing channels.

Requirements

• 5+ years of B2B SaaS marketing experience with significant product marketing experience.
• Experience marketing complex enterprise software.
• Experience in HR technology, People Analytics, HCM, data/integration infrastructure, analytics, or enterprise AI is strongly preferred.
• Experience marketing to HR technology, HRIS, People Analytics, People Operations, or CHRO audiences is a plus.
• A track record of turning technical products into simple, compelling business narratives.
• Exceptional writing and storytelling skills. You should be comfortable personally creating content, not just managing its production.
• Experience working directly with founders, sales teams, customers, and product teams.
• Comfort interviewing customers and turning those conversations into positioning, content, and market insights.
• Experience launching new products or categories where the playbook wasn’t already established.
• A strong understanding of how product marketing connects to pipeline and revenue.

Preferred

• Experience marketing to HR technology, HRIS, People Analytics, People Operations, or CHRO audiences is a plus.