Director, Product Marketing

Mountain View, CA (Hybrid)

$218K/yr – $311K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the market-facing narrative for ThoughtSpot’s AI-enabled platform and oversee launches that move buyers from awareness to pipeline.

  • Own product positioning across buyer personas and market segments.
  • Lead cross-functional launches with Product, Engineering, Sales, and CS to drive adoption and pipeline impact.

Job Description

Responsibilities

  • Own end-to-end product positioning and messaging for ThoughtSpot’s platform, including AI-native capabilities, ensuring clarity and differentiation across all buyer personas and market segments
  • Lead product launches by partnering cross-functionally with Product, Engineering, Sales, and Customer Success to drive awareness, adoption, and pipeline impact - from GTM planning through execution
  • Shape the AI narrative: craft forward-looking messaging around ThoughtSpot’s AI and agentic analytics capabilities, helping enterprise buyers understand how AI is transforming the way their teams find and act on insights
  • Develop and evolve competitive intelligence programs, delivering battlecards, win/loss analysis, and real-time field enablement to keep sellers sharp against alternatives in a fast-moving market
  • Build and deliver sales enablement assets: including pitch decks, solution briefs, demos, ROI tools, and persona-specific content - to accelerate deal velocity and shorten sales cycles
  • Collaborate with demand generation and content teams to develop integrated campaign messaging that drives qualified pipeline across paid, organic, and field channels
  • Partner with customer marketing to surface and amplify customer proof points, case studies, and analyst evidence that validate ThoughtSpot’s differentiated platform value
  • Influence product strategy by synthesizing market trends, customer feedback, analyst insight, and competitive signals into actionable recommendations for the Product team
  • Mentor and grow a team of product marketers, establishing a high-performance culture of clear thinking, crisp writing, and customer obsession

Requirements

  • 8+ years of product marketing experience, with at least 3 years in a senior or leadership role at a B2B SaaS or enterprise data/analytics company
  • Fluency in the modern data analytics stack: you understand how organizations use tools like cloud data warehouses, BI platforms, and AI agents, and you speak the language of both data teams and business stakeholders
  • Proven AI and analytics storytelling ability: experience crafting messaging around AI-powered products, agentic workflows, or natural language interfaces in ways that resonate with both technical and non-technical audiences
  • Track record of owning impactful product launches from strategy through execution, with measurable results tied to pipeline, revenue, or product adoption
  • Strong competitive intelligence skills, with the ability to rapidly synthesize market dynamics and translate insights into field-ready materials
  • Exceptional written and verbal communication skills: you write clearly, speak confidently, and can tailor your message to business and data leaders
  • Hands-on sales enablement experience, including developing content and programs that directly support enterprise sales motions
  • Collaborative, cross-functional leadership style: you earn trust by being useful, direct, and reliable across product, sales, marketing, and executive teams
  • Curiosity and adaptability: you stay ahead of market shifts, embrace AI tools in your own workflow, and are energized by rapid product evolution

Preferred

  • Familiarity with personas such as CDOs, data engineers, data analysts, and business intelligence leads is a strong plus

Benefits

  • Hybrid work policy indicated in description (in-office 3 days per week)
  • Potentially includes culture of curiosity, data-driven collaboration
ThoughtSpot logo

ThoughtSpot

3.6 Glassdoor

ThoughtSpot is the Agentic Analytics Platform for every enterprise. Our mission is to create a more fact-driven world by empowering everyone to explore any data, ask any question, and uncover actionable insights faster—leading to growth, better business outcomes, and efficiency in their organizations: www.thoughtspot.comWith ThoughtSpot’s intuitive natural language search, every user can confidently generate answers from their business data at every point of decisioning. The platform’s unified capabilities, along with our agentic AI analyst, Spotter, enable users to create precise, transparent, personalized, and actionable insights with enterprise grade trust, security, and scale. Accessible via the web and mobile app, ThoughtSpot ensures intelligent decision-making happens seamlessly, wherever and whenever needed. For developers, ThoughtSpot Embedded offers a low-code solution to integrate AI-powered analytics directly into products and services, driving data monetization and boosting user engagement for customers. Industry leaders like Vizio, Hilton Worldwide, Capital One and Huel rely on ThoughtSpot to transform how their employees and customers take advantage of data to create better business outcomes. Try ThoughtSpot today and experience the new era of analytics: https://www.thoughtspot.com/trial

Founded in 2012
Mountain View, California, USA
1.7K employees (71 in marketing)
62% recommend to a friend

Traffic Signals

Monthly Visitors
337.9K
Monthly Google Ads Budget
$59.5K
Traffic Source Mix
Search
46.6%
Direct
42.5%
Referral
7.5%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
48 (3% of company)
Median Career Experience
13 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$663.7M
Last Raise
$100M
Secondary Market, 2 years ago

Funding History

  • Feb 2024
    Secondary Market
  • Nov 2021
    Series F • $100M
  • Sep 2021
    Secondary Market

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