Senior Director, Product Marketing

Minnetonka, MN (On-site)

$200K/yr – $275K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own portfolio strategy and governance for Pain Management, aligning R&D, sales, and clinical stakeholders to optimize adoption and downstream revenue.

  • Lead data driven portfolio health metrics and investment prioritization.
  • Own cross functional voice with clinicians, hospitals, and KOLs to shape roadmap and launches.
  • Partner with Regulatory, Legal, and Market Access to ensure compliant, compelling value stories and field enablement.

Job Description

Own Portfolio strategy and governance for Pain Management to drive adoption, revenue growth, and patient outcomes.

  • Own and lead the overall product marketing and portfolio strategy for the Pain Management business, serving as the primary voice and champion for the therapy area across the organization.
  • Set the long term vision and growth strategy for Pain Management based on deep understanding of clinical practice, patient pathways, market dynamics, reimbursement, customer needs, and competitive landscape.
  • Own full product lifecycle and portfolio strategy across multiple pain management solutions (e.g., cardiac, thoracic, extremity), representing the portfolio in enterprise level portfolio governance, investment, and prioritization decisions.
  • Define and execute integrated product marketing strategies across the Pain Management portfolio, including value proposition development, positioning, messaging architecture, segmentation, go to market strategy, and launch excellence to drive adoption, revenue growth, and profitability.
  • Establish and champion a data driven operating culture across the portfolio by defining key business, market, and performance metrics to inform decisions, prioritize investments, and track portfolio health and impact.
  • Lead customer, clinician, and thought leader engagement across the Pain Management space, building strong partnerships with physicians, advanced practice providers, hospitals, health systems, and KOLs, and contributing to enterprise wide thought leader strategy and engagement models.
  • Guide innovation and future pipeline strategy within Pain Management by identifying unmet clinical needs, emerging technologies, evolving standards of care, and new market opportunities to inform product development and long range strategic planning.
  • Partner closely with R&D and cross functional teams to translate voice of customer, market, and clinical insights into differentiated product requirements, evidence strategies, and successful product development across the portfolio.
  • Ensure regulatory, legal, and compliance alignment in all product marketing, messaging, and portfolio planning activities, reinforcing a strong culture of compliance.
  • Collaborate with Sales, Training & Education, Market Access, and International teams to align portfolio strategy, enable the field with compelling value stories and tools, and support achievement of global revenue, adoption, and market expansion objectives.
  • Lead, develop, and mentor high performing product marketing teams responsible for multiple products and initiatives, shaping organizational design, building future leaders, and fostering a culture of accountability, innovation, and continuous improvement.
  • Develop and manage portfolio level budgets and resourcing plans, ensuring efficient allocation of people and capital to support strategic priorities and financial commitments.
  • Act as a senior enterprise leader, influencing without authority, shaping ways of working, driving cross functional alignment, and contributing to broader commercial, marketing, and corporate strategy initiatives.
  • Build and maintain portfolio governance mechanisms, ensuring cross functional alignment and timely decision making to support market access and expansion.
  • Oversee top line growth through strategic portfolio investments, prioritizing initiatives with the highest impact on payer economics and patient outcomes.
  • Foster a culture of accountability and continuous improvement across the product marketing organization.
  • Drive alignment with executives on portfolio priorities and performance through regular strategic reviews.
AtriCure logo

AtriCure

4.7 Glassdoor

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 37 million people worldwide. Electrophysiologists, cardiothoracic and thoracic surgeons around the globe use AtriCure technologies for the treatment of Afib, reduction of Afib related complications and post-operative pain management. AtriCure’s Isolator® SynergyTM Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure’s Hybrid AFTM Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE®+ and cryoSPHERE MAXTM probes are cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on X (formerly Twitter) @AtriCure.

Founded in 2000
Mason, Ohio, USA
1.3K employees (88 in marketing)
94% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
18.2K
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
41.3%
Direct
44.7%
Referral
7.4%
Social
4.6%
Paid
1.9%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
65 (5% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$207M
Last Raise
$6M
Grant, 4 months ago

Funding History

  • Dec 2025
    Grant • $6M
  • May 2020
    Post IPO Equity • $175M
  • Jun 2002
    Series Unknown • $21M

Recent News