Responsibilities

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Act as project manager and co-creative lead to manage the ideation, development, production, and Go-To-Market Strategy for limited edition products and packages including special make ups, bundles, Limited Series and Signature Series.
• Develop and manage cross-functional relationships and collaborations with endemic brands, influencers, and non-endemic partners.
• Play a leading role in the development and execution of the company’s new product roadmap.
• As an active participant of the New Product Development Team, the Product Marketing Strategist will represent the “voice of the customer” by identifying and defining customer requirements for new products.
• Conduct customer research to identify customer pain points and problems
• Monitor market dynamics to identify trending products and brands
• This position will work very closely with Engineering leadership, Product Development Design Managers, and key Operations, Sales & Marketing personnel.
• Communicate the value of new products and services to the organization
• Help train Sales and Marketing on communicating value proposition/positioning of new products

Requirements

• Degree in Marketing with 4-7 years of experience in marketing, product development, and new product research or a combination of related experience, education and/or training to sufficiently and successfully perform the essential functions of the job.
• Successful track record of launching new products & services within the firearms industry is preferred
• Ability to work independently and within a team environment
• Strong independent decision-making, organizational, planning and problem-solving skills
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Sharp analytical and problem-solving skills
• Creative thinker with a vision
• Attention to details
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.