Responsibilities

• Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks that align product, sales, and marketing around one go-to-market motion.
• Lead, coach, and grow a team of product marketing managers, building a function that scales alongside FMX's product roadmap and growth goals.
• Serve as the primary connector between Product, Sales, and Demand Generation, ensuring GTM plans have clear ownership, timelines, and shared accountability across teams.
• Lead market research into FMX’s target segments to define our Ideal Customer Profile (ICP), perform Total Addressable Market (TAM) analysis, and provide targeting guidance for our GTM teams.
• Set the standard for how FMX plans and executes go-to-market launches, from early positioning through post-launch adoption and retention.
• Direct ongoing competitive analysis and market research to sharpen FMX's differentiation and inform product and sales strategy at the leadership level.
• Ensure the sales organization has the messaging, collateral, and training needed to sell confidently, and measure enablement's impact on win rates and deal velocity.
• Represent product marketing in leadership conversations, translating market and competitive insight into clear, confident recommendations for the executive team.
• Define and report on KPIs that connect product marketing activity to pipeline, revenue, and retention outcomes.

Requirements

• 10+ years in product marketing, including 5+ years leading or managing a product marketing team, preferably in B2B SaaS.
• Familiarity with facilities management, education, or government is a plus.
• A confident, assertive communicator who can influence senior stakeholders and represent product marketing at the leadership table and with strategic prospects and customers.
• A track record of moving quickly from strategy to execution and driving urgency across cross-functional teams.
• Experience hiring, coaching, and developing product marketers into strong strategic partners.
• Able to synthesize market, competitive, and product data into a clear point of view that shapes company strategy.
• A track record of building trust and alignment across product, sales, and marketing leadership.
• A match with our core pillars: Teamwork, Excellence and Integrity

Benefits

• You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
• Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance.
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We host one all-company event a year to ensure that you can put a face to a name and establish high-trust relationships with your teammates and coworkers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
• You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.