Responsibilities

• Lead go-to-market strategy and launch execution for Agent CLI, AI Connectors, and other general builder products & strategic integrations in partnership with product leadership.
• Define and message to HubSpot's general builder persona.
• Identify and experiment with new routes to market that drive awareness and adoption among general and AI-assisted builders.
• Develop launch assets, enablement materials, campaign messaging, FAQs, and customer-facing content to reach non-traditional builders and AI-assisted users.
• Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes.
• Support builder-focused events and launch moments, including quarterly builder events and product showcases, biannual Spotlights, etc.
• Develop positioning, messaging, and launch strategy for emerging builder products.
• Partner closely with Product Marketing teammates to ensure consistent messaging across AI connectors, agents, and ecosystem experiences.
• Measure product adoption, gather customer insights, and refine messaging to accelerate ecosystem growth and API monetization outcomes.
• Partner with Agent Builder PMM on messaging across HubSpot, Custom, and External Agents.

Requirements

• High ownership mindset and the ability to operate independently in ambiguous, fast-moving environments.
• Experience leading product marketing strategy and launches for SaaS or platform products.
• Proven ability to develop positioning and messaging for new or evolving product categories.
• Demonstrated ability to simplify technically complex concepts for business audiences.
• Experience building go-to-market strategies that drive product adoption and customer engagement.
• Excellent written and verbal communication skills, strong executive storytelling, and the ability to influence senior leaders.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations — this role is for someone who builds this way themselves.

Preferred

• Familiarity with AI-powered productivity or automation tools.
• Experience marketing products for builders, or both technical and nontechnical audiences.
• Experience supporting monetization, marketplaces, or ecosystem growth initiatives.
• Experience with developer platforms, APIs, AI products, or ecosystem strategies.