Company overview

Daniel Defense is a family-owned and privately held firearms manufacturer located in Black Creek, Georgia. Founded in 2001 by Executive Chairman Marty Daniel, the company started from Marty’s vision to create custom rifle accessories for his personal rifle. An avid sportsman and supporter of the 2nd Amendment, Marty Daniel committed himself to producing a product that would be unmatched in quality and precision. Just 18 years later, Marty Daniel’s concept has evolved into one of the most recognizable brands in the firearms world, manufacturing the world’s finest AR-15 rifles, rail systems, and accessories for civilian, law enforcement, and military customers. Today with a combined 300,000 sq. feet of manufacturing space, Daniel Defense has maintained a commitment to quality and continuous improvement.
Founded in 2001
Ellabell, Georgia, USA
296 employees (26 in marketing)
77% recommend to a friend
51% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

35 open now

Headcount trend

Company growth over the last 12 months

Headcount +11.8% year over year

Audience

Monthly website visitors
553.9K
Month over month+5%
Quarter over quarter+38.4%
Top sourceSearch (57.8%)
Ad budget per month$0.0
Average search rank56.3
Traffic source mix
Search
57.8%
Direct
36.2%
Referral
4.2%
Social
1.1%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

80.3K

12-mo growth

+18.2%

Monthly growth

+1.4%

News

Links