1 month ago
PRODUCT MARKETING STRATEGIST - LIMITED EDITION CUSTOM PRODUCTS
Daniel Defense, LLC
Georgia, USA (On-site)Full time
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PRODUCT MARKETING STRATEGIST - LIMITED EDITION CUSTOM PRODUCTS
Georgia, USA (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 1 month ago
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Job Summary
Own the voice of the customer and product launch playbook for limited editions, leading cross-functional workstreams from ideation to GTM while shaping the roadmap and enabling Sales with compelling value messaging.
- Lead new product launches, messaging, and customer-driven requirements with Engineering, Design, and Marketing alignment.
- Coordinate cross-functional partnerships, user research, and market-trend monitoring to inform the product roadmap and partner strategy.
Job Description
Responsibilities
- Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
- Act as project manager and co-creative lead to manage the ideation, development, production, and Go-To-Market Strategy for limited edition products and packages including special make ups, bundles, Limited Series and Signature Series.
- Develop and manage cross-functional relationships and collaborations with endemic brands, influencers, and non-endemic partners.
- Play a leading role in the development and execution of the company’s new product roadmap.
- As an active participant of the New Product Development Team, the Product Marketing Strategist will represent the “voice of the customer” by identifying and defining customer requirements for new products.
- Conduct customer research to identify customer pain points and problems
- Monitor market dynamics to identify trending products and brands
- This position will work very closely with Engineering leadership, Product Development Design Managers, and key Operations, Sales & Marketing personnel.
- Communicate the value of new products and services to the organization
- Help train Sales and Marketing on communicating value proposition/positioning of new products
Requirements
- Degree in Marketing with 4-7 years of experience in marketing, product development, and new product research or a combination of related experience, education and/or training to sufficiently and successfully perform the essential functions of the job.
- Successful track record of launching new products & services within the firearms industry is preferred
- Ability to work independently and within a team environment
- Strong independent decision-making, organizational, planning and problem-solving skills
- Outstanding communication, presentation and leadership skills
- Excellent organizational and time management skills
- Sharp analytical and problem-solving skills
- Creative thinker with a vision
- Attention to details
- Demonstrated ability to recognize and work in accordance with our Permission to Play Values.
Daniel Defense, LLC
3.8 Glassdoor
Daniel Defense is a family-owned and privately held firearms manufacturer located in Black Creek, Georgia. Founded in 2001 by Executive Chairman Marty Daniel, the company started from Marty’s vision to create custom rifle accessories for his personal rifle. An avid sportsman and supporter of the 2nd Amendment, Marty Daniel committed himself to producing a product that would be unmatched in quality and precision. Just 18 years later, Marty Daniel’s concept has evolved into one of the most recognizable brands in the firearms world, manufacturing the world’s finest AR-15 rifles, rail systems, and accessories for civilian, law enforcement, and military customers. Today with a combined 300,000 sq. feet of manufacturing space, Daniel Defense has maintained a commitment to quality and continuous improvement.
Founded in 2001
Ellabell, Georgia, USA
296 employees (26 in marketing)
77% recommend to a friend
Traffic Signals
Monthly Visitors
553.9K
Traffic Source Mix
Search
57.8%
Direct
36.2%
Referral
4.2%
Social
1.1%
Paid
0.5%
Headcount Trend
Current headcount: ~294
Marketing Team
Marketing Team Size
18 (6% of company)