Responsibilities

• Own end-to-end trade show strategy — from show selection and budgeting through pre-show planning, on-site execution, and post-show evaluation.
• Develop strategic plans for each event, including pre- and post-show evaluation of success against defined objectives.
• Build and maintain a trade show ROI modeling platform with quarterly review summaries to measure impact and guide future investment.
• Partner with the creative team to deliver best-in-class booth presentation, product display, and brand storytelling that represents core brand needs at every show.
• Manage booth design, logistics, freight, setup and teardown, staffing plans, and vendor relationships for all selected events.
• Coordinate new product reveals and live-fire or hands-on product demonstrations in partnership with Product Line Managers.
• Plan and execute demo days, range days, and field activations for commercial, military/law enforcement, and consumer audiences.
• Maintain a unified, integrated event calendar that consolidates activations to maximize coordination, reduce overlap, and amplify impact.
• Ensure brand consistency across all event collateral, signage, and experiential touchpoints.
• Oversee creative direction for the look, tone, and feel of event presence and supporting sales materials.

Requirements

• Bachelor’s degree in a related field, or an equivalent combination of education and experience to successfully perform the responsibilities of this role.
• 3–5 years of trade show and event planning and execution experience (required).
• 2–3 years of channel merchandising or field marketing experience with consumer products.
• Experience building and reporting on ROI and performance metrics for marketing initiatives.
• Excellent written and verbal communication skills.
• Experience with content creation (writing, editing, photo/video production direction).
• Strong relationship management and collaboration skills.
• Ability to travel frequently to events, shows, and field activations.
• Ability to work independently and manage multiple priorities under deadline.
• Experience in the firearms, outdoor, or related industry preferred.